The latest Weis campaign via agency Clemenger BBDO, Brisbane features a fresh summer track that was played on whole fruit – wired for sound. Weis Juicy Cuts drew on the musical talents of DJ/Producers, YesYou to compose the track – who then performed it live on the fresh fruit that goes into Weis bars. The […]
This time of year, shorter days, limited sunshine and long cold snaps can bring on the winter blues. Add to that the difficulty of finding fresh fruit in many climates, and people begin to feel sluggish and unfocused. Savvy, health-conscious consumers supplement their diet with goodness in the form of the nutrient-dense, whole-fruit mangosteen puree […]
