William Grant & Sons UK has this week launched its first ever dynamic digital out of home campaign for Glenfiddich and its innovative Experimental Series. Devised by out-of-home (OOH) and location marketing specialist, Posterscope, working with partners Vizeum, the campaign seeks to capture the attention of whisky fans at the right time of day and […]
Posterscope, Dentsu Aegis’ specialist out-of-home agency, has collaborated with Vizeum and JCDecaux to bring snow, infinity mirrors and beer-filled street furniture panels to the streets of Sydney and Melbourne, for the Experimental Series of whisky from Glenfiddich. The Experimental Series from Glenfiddich is a range of ground-breaking single malt whisky. The range features three experiments – […]
William Grant & Sons launches Discarded, a sweet vermouth infused with cascara, the discarded fruit of the coffee berry. Until recently, cascara was regarded as a waste product in coffee production and is often discarded or used as fertilizer on coffee plantations. As an ingredient, it’s deep red in colour, rich and fruity in flavour. […]
Super premium gin brand Hendrick’s Gin, has launched new websites for five of its key markets – UK, USA, Canada, Spain and Germany. The Global Brand Team worked with their lead creative agency Quaker City Mercantile on the creative designs, Edinburgh-based 8 Million Stories on SEO and UX & digital agency DotLabel to ensure the […]
In a move that will cause consternation in financial markets worldwide once again, this June Hendrick’s Gin will help the world recognise the real value of the cucumber by transforming the humble green fruit into exchangeable monetary units – the bearers to retrieve a Hendrick’s and Tonic in celebration of World Cucumber Day on […]
Hendrick’s Gin’s tagline is ‘Undeniably peculiar, utterly delicious’ – a phrase that could equally describe Tulips and Chimney’s acclaimed animations. “We have long been admirers of the Hendrick’s Gin aesthetic,” says director Ree Treweek. “Its Victoriana surrealism is so aligned with our style that you can imagine our delight when we were approached by […]
Hendrick’s, the William Grant & Sons gin brand, has built a 12ft structure to encourage people to look at the notion of time in a different way ahead of the start of British Summer Time in March. The “Time-inversion instrument” aims to “instantly shatter long-held time perceptions with a single glance” and encourages people to […]
Hendrick’s, the William Grant & Sons gin brand, has constructed an experience around time with a “peculiar pub quiz” and an evening of storytelling. “The curious chronology cellar” is designed to question people’s understanding of time. Hendrick’s has partnered with Young’s pubs to host the events. “London’s most peculiar public house quiz” is described as […]
Tullamore D.E.W., the William Grant & Sons owned Irish whiskey brand, is launching its most ambitious marketing campaign to date – a through the line, global platform called ‘Beauty of Blend.’ As one of the only Irish whiskey brands to use a triple blend of all three types of whiskey, the new through the line […]
Hendrick’s Gin (which is itself infused with cucumber) has, for the past three months, been traveling across the United States with its eye-popping, wondrously strange cucumber slicing device with the sole purpose of offering the most beautifully garnished Hendrick’s Gin cocktails ever to grace a glass. Hendrick’s Ambassador Mark Stoddard proudly announces that since June, […]