Rokkan, a partner for brave change and Glenfiddich‘s Digital Agency of Record (AOR), has launched a new campaign for Glenfiddich Bourbon Barrel Reserve 14 Year Old, asking viewers to “Rethink Whisky.” The digital campaign will be supported on social and streaming video through July. Based on the idea that Scotch is the most misunderstood spirit, the “Rethink […]
Glenfiddich has created a new online film to promote the launch of 21 Year Old, a reserva rum cask finished expression from the Glenfiddich single malt range. Digital agency Gravity Thinking devised and produced the film – The Finishing Touch – to capture ‘Raised in Scotland, Roused by the Caribbean’ story of the brand. The […]
Glenfiddich released a new expression to its permanent portfolio: Glenfiddich 14 Year Old. Exclusive to the United States, the bourbon barrel reserve is a celebration of American spirit. It pays tribute to the shared history of American and Scotch whisky, and the American Oak ex-bourbon barrels that are the backbone of the single malt Scotch […]
Tullamore D.E.W. Irish Whisky announced its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015. The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William […]
Grant’s whisky has appointed Inferno to its advertising account after a contested pitch. Inferno won the account after a final shootout against VCCP. BSUR, Fred & Farid and Ogilvy & Mather also pitched. It is understood that although there was no current incumbent on the account, Grant’s has previously worked with My Agency and Geronimo. […]