Is Arla’s Cravendale really milk? W+K London explores in latest campaign

Is Arla’s Cravendale really milk? W+K London explores in latest campaign

Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]

Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK

Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK

Originating in the US, the ‘Dilly Dilly’ campaign by Bud Light quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect. Created by Weiden+Kennedy, the UK TV ad will launch in the UK on Sunday 4th March during the […]

Tyrrells Bags First-Ever TV Ad Campaign with Eccentric ‘Absurdly Good’ Push

Tyrrells Bags First-Ever TV Ad Campaign with Eccentric ‘Absurdly Good’ Push

Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media. Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures which grace its packets of crisps by giving them a […]

AB InBev Invites Britain to Keep it Bud Light with W+K London

AB InBev Invites Britain to Keep it Bud Light with W+K London

AB InBev is bringing America’s number one beer brand to British shores, marking its biggest ever brand campaign in the UK. Following three-months of experiential and influencer activity to ‘tease’ the launch, Bud Light will land in the UK with a national out-of-home and digital campaign from 13th March, reminding the nation’s beer-lovers to keep […]

W+K London Strikes a Deal with Mother Nature in New Arla Organic Campaign

W+K London Strikes a Deal with Mother Nature in New Arla Organic Campaign

Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]

W+K London Gets Festive For New Lurpak Packaging

W+K London Gets Festive For New Lurpak Packaging

Christmas cooks and bakers rejoice: for the first time in their history, Lurpak have shaken up their iconic packaging to spread the festive cheer this holiday season. On shelves now, the butter giant put their trust in Wieden+Kennedy London to make the bold change from their familiar packaging to remind cooks everywhere that “Christmas Deserves […]