KFC started serving freshly ground coffee across the country in 2016, but people didn’t believe KFC was truly serious about coffee. For KFC’s 30th anniversary, Wieden+Kennedy (W+K) Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognizable folk songs. W+K redesigned KFC’s […]
During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]
