KFC started serving freshly ground coffee across the country in 2016, but people didn’t believe KFC was truly serious about coffee.
For KFC’s 30th anniversary, Wieden+Kennedy (W+K) Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognizable folk songs.
W+K redesigned KFC’s coffee cups, which are now available in 4600+ stores, did in-store takeovers, and even created chicken-drumstick stirrers for the coffee.
Highly graphic OOH supported the campaign explaining how the Colonel was so busy with his coffee that his chickens were getting jealous.
Source: Campaign Brief Asia