Football is the most popular sport in Romania. Unfortunately, the Romanian national football team has failed to qualify for any international championship in the last 24 years. But in 2022, the country made its way to the pitch of the world’s biggest soccer tournament—with the help of a candy bar. ROM, the traditional chocolate bar […]
Tradition asks that you place a crest in the shape of a star on top of your Christmas tree. But what do you put when you are FIFA World Champion? As France is still basking in the glow of winning the World Cup this summer and adding a second star to its first crown won […]
BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, […]
Just Eat has unveiled its World Cup campaign with a bizarre online film titled #PutItOnAPlate featuring football legend John Barnes having his face repeatedly licked by hungry fans. As part of the campaign conceptualised by Dark Horses, whoever orders a takeaway through the Just Eat app between 14 June and 15 July will get a chance to be […]
Victoria Bitter is urging all Australians to get behind their cricketers with the launch of its new campaign made by Clemenger BBDO, Melbourne. To coincide with the ICC Cricket World Cup, Victoria Bitter has launched a TV advertisement to ignite passion and rally support around the country for the Australia cricket team. Victoria Bitter, the […]
In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]