Mountain Dew announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.” The “Unleash Your X” campaign brings the digital Dew Nation exclusive video content: compelling behind-the-scenes […]
Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past. The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon […]
Mountain Dew announced an official international-wide partnership with 20th Century Fox’s X-MEN: Days of Future Past, this summer’s most eagerly awaited blockbuster, signaling the start of a robust campaign that will see Mountain Dew bring fans around the world closer to the film. With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan […]