Yakult is on a mission to transform gut health with the launch of a new influencer campaign, the Yakult Gut Love Breakfast Club, marking 90 years of friendly bacteria and gut health expertise since 1935. Quiet Storm, Yakult’s strategic and creative partner for the past decade, has developed the campaign to bring gut health to […]
Yakult, the Japanese probiotic dairy drink manufacturer, has appointed Brothers and Sisters as their main creative partner across Europe, after a seven agency, six-month pitch process that involved agencies from UK, Germany, Netherlands and Italy. Matt Charlton CEO of Brothers and Sisters said, “ We are delighted to be working with such a unique brand and […]
Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment. The magical art of making Yakult takes place on a floating island paradise, where a red-dressed heroine performs numerous rituals, from the ‘ancient shuffle’ to the ‘mystical hand swirl’, to […]
Health drink brand Yakult is on a mission to teach common Japanese phrases to the public with a vending machine that rewards quick learners with a free bottle of ‘good bacteria’. In the UK, the company is looking to hit home its Japanese heritage by teaching members of the public Nippon, baited with the allure of a […]
As part of its 80th anniversary celebrations, Yakult is offering customers an opportunity to claim a 2-for-1 Culture Pass to over 350 cultural, educational and historical venues across the UK. Consumers who purchase two promotional packs will be able to claim an e-pass, enabling them to print or download as many 2-for-1 entry vouchers as […]