Last week Yorkshire Tea announced the launch of its latest brew, Toast & Jam – a black tea that tastes like jam on toast. And the internet lost its mind in good-natured disbelief. @NickWoodley – “What fresh hell is this?” @curiousiguana – “It’s 2020 and nothing makes sense anymore.” @mole_9 – “Good god, people. Why?” @PlntBasedVulcan […]
Yorkshire Tea products are now 100% CarbonNeutral® from field to shelf. The brand has spent five years working on projects directly within its supply chain to benefit communities and help balance and reduce its carbon footprint. To celebrate the achievement in the run-up to World Environment Day on 5th June, Lucky Generals has created a […]
Yorkshire Tea has recruited a presentation pointer-swinging Sean Bean and a levitating Dynamo as the stars of its latest work for its “where everything’s done proper” campaign by Lucky Generals. The new instalment once again see Yorkshire Tea recruiting new members of staff in comical scenarios that show jobs being done proper. In “Induction”, Sean […]
Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]
Yorkshire Tea is coming straight outta Plumpton, Harrogate, celebrating the modern day heroes of the tea-round with their brew inspired rap, Blessed are The Tea Makers. Blessed are the Tea Makers (above) is the follow up song to the hugely successful ‘Tea Song’ in 2013 (below). The newest social film by Rubber Republic features “Colin”, AKA Head […]
Mars Drinks, a 100 percent workplace-dedicated segment of Mars, Incorporated, has entered an agreement with Taylors of Harrogate, to bring the Taylors premium coffee and tea varieties to offices throughout the United Kingdom. Taylors Yorkshire Tea and Rich Italian coffee are now available as part of Mars Drinks’ workplace beverage portfolio in addition to Flavia […]
Rubber Republic were asked to create a fun piece of content for the Yorkshire Tea “Brew Tube” channel that engages an audience with the brand in a fun way, and tests the water for future channel content that places entertainment first. Rubber Republic conceived and wrote a song about the wonders of tea, collaborating with […]
Yorkshire Tea has staged an experiential activity event for press, bloggers and brand fans aboard the Orient Express. Organised by brand experience agency BEcause, ‘The Yorkshire Tea Train’ came as part of a wider promotional campaign for Yorkshire Tea, building on the celebratory tone of the brand’s latest TV ads. The event started in a […]
Yorkshire Tea are set to unveil a new TV ad and sponsorship of the England Cricket team in a 3 year sponsorship deal that will see them celebrate the “Yorkshire Tea Break” across cricket grounds nationwide. The supporting TV ad, created by Beattie McGuinness Bungay depicts a joyous celebration of tea, showing Yorkshire Tea’s unique […]