Tanqueray will be magically transforming London’s Bloomsbury House into the Tanqueray Townhouse created by experience agency RPM. From 6th December the venue will open its doors and invite guests into the glamorous world of the definitive gin, Tanqueray No. TEN, for an unmissable ten-day residency that will be a must-visit for gin lovers during the holiday period. Through a series of immersive experiences that will heighten the senses, the Tanqueray Townhouse will also offer guests a range of delicious cocktails and a sensorial tasting experience all within the opulent setting of Bloomsbury – the original home of Tanqueray gin.
Running for eight days from 6th –14th December, guests will enter through the doors of the Tanqueray Townhouse, where they will be greeted with a Tanqueray No. TEN & Tonic and commence their sensorial journey up the winding staircase and into this grand London establishment. Guests can visit The Aura room which will identify their unique flavor profile with an Aura photographer or uncover hidden rooms that allow them to discover a secret bar for an intimate experience in analyzing their senses through brainwave activity. For the ultimate gin lovers, there will be a Tanqueray gifting room hosting a selection of personalised gifts available for purchase – limited edition gift packs, Christmas crackers and a calligrapher to wrap, beautifully label and seal gifts.
Tickets for the event cost £12 and include two Tanqueray cocktails and an access all areas Townhouse discovery experience. Dom Robertson, Managing Director at RPM, comments: “We are thrilled to be launching Tanqueray Townhouse where you’re invited to explore the decadence and quality of the townhouse and it’s definitive gin of quality – Tanqueray. This unique sensorial tasting experience brings people closer to their favourite tipple this Christmas”
Nick Payman : The Tanqueray Townhouse is an exciting opportunity to showcase the super- premium offer from Tanqueray, Tanqueray No. TEN. We are looking forward to offering consumers the opportunity to explore and discover more about the definitive gin of true quality through a series of immersive experiences.