The Brook, the plant-based meal brand which has taken the market by storm offering premium quality, innovative recipe dishes targeting the ‘time poor’ but health and environmentally aware, announced another exciting milestone this week when its second crowdfunding campaign went live on www.seedrs.com. And once again, response to the investment opportunity has been phenomenal, with over £200,000 raised in just 24 hours.
Following its first round of crowdfunding last year – when the business hit its funding target of £170K in just one day (to set up the production kitchen and develop the launch range) – The Brook has gone from strength to strength in capitalisng on the current explosion of interest in plant-based eating, outperforming all expectations.
In the space of 12 months, The Brook is now sold in supermarkets nationwide and has listings in the Co-op, Fenwick and Dobbies – and the brand has even achieved international success following its launch by retailers in Singapore. The range is also available on the UK’s no1 store for online vegan shopping and of course via its own e-commerce website. The superior, restaurant quality taste experience which represents one of the brand’s key founding principles has been acknowledged in full by the enthusiastic response from customers – and by winning two Great Taste Awards just five months after The Brook’s official launch. Further awards success looks likely as The Brook has also been shortlisted as finalists in the Future Food Awards and The Great British Food Awards.
The Brook’s founder, Thea Brook, predicted that the second round of crowdfunding would quickly reach its target. Not least following the recent announcement that Channel 4 TV presenter and Veganuary ambassador Jasmine Harman has not only signed as a brand ambassador for The Brook but has also personally invested in the business.
Thea Brook commented, “Wow! We’re delighted with the speedy, impressive results to our crowdfunding campaign. It’s been an amazing year and we are thrilled with the success we’ve achieved to date. Just last week, we attended a national event which brought together high-profile journalists looking for potential news stories related to the food and drink sector and their response to the brand exceeded all expectations. The explosion of interest in vegan food– whether it is on health, environmental or compassionate grounds – is showing no sign of letting up and with 1/3 of consumers claiming to have deliberately reduced the amount of meat they consume or removing it entirely from their diet, the opportunities for The Brook are extensive. We’ve proved that plant-based food and the decision to lead a more sustainable lifestyle does not need to represent a compromise on experiencing fantastic food that tastes amazing. We look forward to hearing from more like-minded business professionals who are keen to join us on this exciting journey.”
Source: The Brook
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