Brand design agency The Collaborators have created an exciting brand identity, packaging and web presence for new challenger brand Boundless. Inspired by the ancient aboriginal techniques used, the concept focuses on bold tribal mask designs that incorporate the Syrian, Polynesian and North American flavour influences. Single-serve foil packs are printed with a slither of silver left bare to give a glint in the mask’s eye.
Boundless is the only UK nuts and seeds brand to use a unique “FAB” method – Flood, Activate, Bake – to extract the maximum goodness from the ingredients. Vivid and fun, their strong style and fresh approach is already turning heads in the health food sector, with Wholefoods the first to stock these fiercely flavoured snacks.
Source: The Collaborators