The Diet Coke Man is back…

Women all around the world its time for your 11:30am break time again, as a blast from the past made his return.

The new Diet Coke Man will take centre stage in 2013, as Diet Coke celebrates its milestone 30th Anniversary. After releasing a teaser last week, the company have now launched the first ad called ‘Gardener’.

This is the first advert since BETC London won the iconic business in 2012. The new TVC is a contemporary twist on the iconic and legendary HUNK ad campaign of the 90’s, and celebrates the confident playfulness of modern women everywhere.

The TV spot is part of the NWEN ‘Sparkling together’ Campaign, which aims to reignite the magic the brand has enjoyed with women over the last three decades.

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