Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Cafe has launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Cafe. The spot also highlights Mojo Tacos, the brand’s latest innovative menu addition.
The new 30-second TV spot promotes the brand’s fresh, tropical ingredients and bold, unique flavors. Customers are invited to Tropical Smoothie Cafe’s “table” to try its new Mojo Tacos, featuring your choice of fish, chicken or steak, topped with a fresh, handmade Cucumber Salsa and a vibrant, new signature Mojo Sauce. The creative agency behind the new ad spot is Stroh Creative. The four-week flight, projecting 15 million impressions, will run on Bravo, FX, VH1, ABC Family, TLC and TBS. Additionally, a 15 second TV wrap-around spot will support Food Network’s hit show “Chopped.”
“Since 1997, Tropical Smoothie Cafe has established itself as the destination for flavor and we’ve built that reputation without any national brand advertising,” said Lisa Wenda, CMO of Tropical Smoothie Cafe. “Our goal with this campaign is to reach the consumers who enjoy better-for-you food and smoothies but haven’t tried Tropical Smoothie Cafe yet. We know once they taste our authentic and fresh flavors, they are going to be hard-pressed to find a reason not to come back.”
In conjunction with the new ad, Tropical Smoothie Cafe is launching a Slice of Paradise Sweepstakes where one lucky grand prize winner will receive a spa day for two, dinner, transportation and a $100 Tropical Smoothie Cafe gift card. Six runners-up will receive a $25 Tropical Smoothie Cafe gift card. To participate, visit here and register for a chance to win.