Uplifting new design encourages athletes to naturally ‘beet’ their personal best

The award-winning Beet It Sport shot, which has made a big impact in the sports performance research world over the last ten years, has been given a powerful new design boost.

The bold image on the front of the 7cl concentrated beetroot shot is a beetroot heart clearly stating ‘Nitrate 400’.  Beet It Sport shot is the only beetroot product on the market that guarantees a sufficient dose of dietary nitrate for athletes to ‘beet’ their personal best. The 100% natural message is also loud and clear, while the Informed Sport logo provides further assurance to athletes.

To coincide with the rebrand, a series of motivating and engaging videos have been produced to increase awareness of the natural power of nitrate and show the benefits of the Beet It Sport shot in active daily life. 

Beet It Sport – ‘Beet your personal best!’ from James White on Vimeo.

Beet It Sport Nitrate 400 shots have been extensively used in nitrate supplementation research worldwide over the past ten years, including the renowned International Olympic Committee (IOC) Consensus Statement, published in the British Journal of Sports Medicine (BJSM).  

Why are Beet It Sport shots used for so much sports performance research? It is because they deliver a controlled dose of 400mg of naturally sourced dietary nitrate contained in a convenient easy to consume 7cl shot format. This is roughly the equivalent nitrate dose found in 0.6kg raw beetroot or 0.4l of beetroot juice.      

Marginal gains of more than 1% performance improvement is today considered enough to make a difference and athletes often look to nutritional supplements to boost their performance. However, most sports supplements are not backed by clear scientific evidence. Beet It Sport is recognised as the ‘gold standard’ natural nitrate product amongst researchers and elite athletes, such as NN Running Team which includes Eliud Kipchoge, and Paralympian David Weir. Dietary nitrate ultimately increases the production of nitric oxide in the blood stream, which has been shown to improve the flow of blood and oxygen to the muscles, thereby boosting strength and endurance. 

Lawrence Mallinson, Managing Director at Beet It Sport, commented: “We’ve recently celebrated Beet It Sport’s ten year anniversary since the first human research study into the effects of dietary nitrate supplementation on exercise performance and to date more than 200 independent research papers have been published. It’s the perfect time to give our powerful brand a boost and increase appeal in the sporting community, so more people can enjoy nitrate benefits in a quick hit of concentrated beetroot juice and test the limits of their own endurance.”

Source: Beet It Sport

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