Thorncroft Cordials, acquired by James White Drinks in 2011, was the original pioneering cordial range that introduced Elderflower to the wider UK market. Faced with the challenge of the sugar tax, the James White team have successfully reduced the sugar content without compromising the unique Thorncroft flavours. To mark this change, the range has been […]
With gut health, digestion and natural remedies being all the rage at the moment, it is time for Prune juice, with its longstanding reputation as an aid to bowel movements, to be introduced to a younger generation. Accordingly James White is adding a prune juice to its Classic range of juices. “I think our prune […]
The award-winning Beet It Sport shot, which has made a big impact in the sports performance research world over the last ten years, has been given a powerful new design boost. The bold image on the front of the 7cl concentrated beetroot shot is a beetroot heart clearly stating ‘Nitrate 400’. Beet It Sport shot is […]