As the first bags of fan-favorite M&M’s Crispy Chocolate Candies begin to hit store shelves this month – with nationwide distribution available in January – fans in New York City received an exclusive first taste, with the help of a very special guest.
Vanessa Williams – television, Broadway and music superstar, as well as the voice behind M&M’s Brand character Ms. Brown – joined the brand at M&M’s World New York to celebrate the first batches of M&M’s Crispy available on store shelves. Williams ceremoniously cut a ribbon across a special shelf stocked with M&M’s Crispy, and handed out samples to lucky store guests, helping make the holiday season a bit sweeter. In addition, Williams unveiled new tubes on the famous M&M’s World Candy Wall filled with M&M’s Crispy, which allows guests to buy their favorite variety in bulk, and mix-and-match with other M&M’s varieties and colors.
In October, Mars Chocolate North America announced that after a decade of petitions and pleas from fans, the company is officially bringing back M&M’s Crispy. M&M’s Crispy feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is featured in a new, eye-catching, bright green bag.
“The return of M&M’s Crispy is a tribute to the incredible passion of our fans – and an opportunity to introduce this delicious product to a new generation,” said Seth Klugherz, Senior Director, M&M’s Chocolate Candies. “We’re excited to partner with Vanessa for this next special moment, and look forward to continuing the momentum as fans get the beloved product in their hometowns.”
M&M’s Crispy will be widely available at retailers beginning in January 2015 in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). M&M’s World stores in Las Vegas, Orlando and Henderson, Nevada, will host special M&M’s Crispy sampling opportunities throughout the month of December before product becomes widely available in January.