Oregon-based Union Wine Company has decided to put their Underwood Pinot Noir and Pinot Gris into cans instead of bottles—while this saved them 40% of their packaging costs, the decision was actually made as an attempt to revamp the wine-drinking experience.
Based on its philosophy of “making great craft wine minus all the fuss”, this unconventional packaging is part of the “beerification of wine” trend.
By putting their fine wine into 8-ounce cans, the company made their product more accessible—the creators of this refreshing concept want to give wine the immediacy and casualness of beer-drinking that made it so perfect for everyday celebrations.
While we are unsure how this change in packaging would affect the taste, we are very much intrigued by this “pinkies down” approach to drinking wine.
The Union Wine Company would be rolling out its canned wines next year for US$5 a piece.