Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]
Miller Lite, the original light beer, is partnering with acclaimed street artist Buff Monster to spotlight communities that stay true to their roots and never waver in their beliefs with the ‘Our Can, Your Canvas’ program. For the first installment of the program, Buff Monster created his interpretation of one of New York City’s most […]
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering “kick backs”—a fun series of unexpected rewards—to people across the country. Who says service is dead? Because each kickback is so different, the best thing to do is run through them, and Miller Lite’s done us the […]
Miller Lite is on a mission to bring even more holiday cheer to New York City. The original light beer brand enlisted the help of Brooklyn-based street artist London Kaye to design and construct a giant knit holiday sweater-themed billboard this holiday season. London Kaye is known for her passion to crochet; her artwork adorns […]
The brand that launched the light beer category is going back to its roots, again. After successfully bringing back its original look in 2014, Miller Lite will be available in the Original Steinie Bottle for a limited time only during the holiday season. The 12-ounce ‘Steinie’ bottle will connect generations of beer drinkers as friends […]
As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America’s largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. […]
The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world. “We know that it is getting harder and harder for people to unplug, […]
The new Miller Lite bottle is upgrading the light beer category. The sleek design provides an innovative, contoured shape that is a modern interpretation of the brand’s legendary long neck. The new Miller Lite bottle will only be available in bars and restaurants this summer. Inspired by form and design, the modern look of the […]
Vince Vaughn and Owen Wilson are taking on a dream internship this summer. They’re not the only ones. Miller Lite is partnering with 20th Century Fox’s summer comedy movie “The Internship,” which arrives in theaters everywhere June 7 and stars Vaughn and Wilson. Inspired by the film, Miller Lite is going to give four legal-drinking-age […]