A Veggie Venture: innocent ‘Introjuice’ A New Range Of Fruit & Veg Drinks

This autumn, innocent is very proud to be introducing a new range of cold pressed fruit & veg juices.

Available in two recipes, easy greens and skip to the beet, the recipes are a delicious blend of fruit and veg juices that have been cold pressed giving consumers an appealing, fresh taste of natural fruit and veg.

Our easy greens juice is a fresh tasting, cold pressed juice made from a blend of fruit and veg, including celery, cucumber and spinach with a bit of ginger too, whilst our skip to the beet juice is an earthy tasting, cold pressed juice made from beetroot, carrot, lemon and a touch of ginger.

By cold pressing the juices, we are able to use sensitive ingredients such as cucumber and spinach, whose colour, taste and texture would change significantly if they were exposed to any heat. The resulting juices have a lovely, vibrant colour and fresh taste, just like the fruit and veg we use to make them, and offer great nutritional benefits, just like all our juices.

Douglas Lamont, innocent CEO says: “People are increasingly looking for new ways to get veg into their diet, so we wanted to give them a delicious option from a brand they know and trust. Our new fruit & veg range balances cutting edge vegetable flavours, with delicious overall taste, making it a great way to get in to vegetable juice. We are also excited to be launching cold pressed juices at a time when interest in them is growing. We believe our fruit & veg juice range will give people confidence to experiment with different, more savoury flavours whilst still getting the great taste they love from a juice.”

  Beverage, Fruit & Vegetable, Innocent Drinks, Non Alcoholic, Product Launch, UK