MillerCoors Debuts New Hard Iced Tea: Easy Tea Co.

These dog days of summer can be long and hot, but nothing beats relaxing with a cold iced tea – until now. MillerCoors debuts Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavour, in select markets.

Over 85 percent of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a nice kick.

A distinct departure from sweet tea flavours, Easy Tea is a refined, brisk and less sweet iced tea with 5.0 percent alcohol by volume.

“We’re excited to bring people a hard iced tea with just the right amount of sweetness,” said Melissa Wagamon, Easy Tea marketing manager. “The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends.”

Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, will be available beginning August 1 in the following states: Connecticut, Delaware, Kentucky, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Rhode Island, Vermont and Wisconsin.

  Alcohol, Beverage, Easy Tea Co., Hard Iced Tea, MillerCoors, Product Launch, USA