The secret’s out; Terry’s Chocolate launches its new Terry’s Chocolate Milk Ball

The Terry’s ‘Board of the Unsquare’ have called an important meeting to debate the latest chocolate flavour to excite the nation. The board features a host of eccentric British characters, including The Fox, The Socialite, Watson, The Mod, and The Cow.

It’s almost unfathomable that it never crossed the Board of the Unsquare’s collective mind to make a flavour available in the world’s most popular chocolate flavour. Which is why they’re now launching… Their first ever smooth and creamy Terry’s Chocolate Milk Ball.

BETC London is supporting the launch of new Terry’s Chocolate Milk with an integrated campaign across TV, OOH, and Radio from October 1st.

The 20s Claymation film was directed by renowned claymation specialist director Victor Haegelin through production company WIZZ.

Lorene Decam, Senior Marketing Manager at Terry’s Chocolate said:After launching Terry’s Chocolate Mint Ball last year and selling out in record time, we wanted to be even ballsier. Launching a plain version is something most brands start with but Terry’s will always be different.

But superfans fear not, as the Chocolate Milk Ball will live side by side this Christmas with the OG Terry’s Chocolate Orange.

Tristan Lenczner and Simon Carr, creative team at BETC, said,In the age of A.I. with everything being made in seconds, it’s been an incredible experience to bring to life something as crafted and painstaking as clay animation. As big fans of Chicken Run and Wallace and Gromit it’s been something we’ve always wanted to do. Getting to work with someone as experienced as Victor has made it even more special”.

Credits:

Brand: Terry’s Chocolate

Project: Introducing NPD, Milk Chocolate

Film title: Board of the Unsquare Part 2

Client team:

International Marketing Director: Albane de la Neuville

Senior Marketing Manager: Lorene Decam

Brand Manager: Laura Greenhorn

Agency: BETC London

Executive Creative Director: Antoinette Beatson

Creatives: Tristan Lenczner & Simon Carr

Designer: Jus\n Reich

Managing Partner: Andy Fraser

Senior Account Director: Shakira Connolly

Producers: Slim Trabelsi / Leslie Levy

Director: Victor Haegelin

Production: WIZZ

Sound: Virtual Sound

Source: BETC London

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