Havana Club, a leader in the world of premium and above rums, has unveiled its latest global creative collaboration, with a limited-edition Havana Club Añejo 7 Años bottle, designed in partnership with fashion powerhouse Martine Rose.
The striking new design for the brand’s flagship expression unites Havana Club’s Cuban spirit and craftmanship with Rose’s Jamaican British heritage and bold creativity, a tribute to Caribbean identity and community-led creativity.
Described by its creator Don José Navarro as “the very essence of Cuban rum”, Havana Club Añejo 7 Años becomes the canvas for Martine Rose’s signature artistry, who has dressed global icons including Rihanna, Kendrick Lamar, Dua Lipa and Drake.
Designed in tandem with Rose’s Autumn/Winter 2025 collection, the bottle is layered with bold emblems, expressive colours and delicate watercolour tiles inspired by Havana’s mosaic architecture. Premium finishes, from shimmering foils and pearlescent varnishes to textured labels, elevate the design and create a striking sense of depth and movement.
A custom motif engraved on the bottle neck and Rose’s signature embossed on the foot label add distinctive personal touches. Together, these elements ensure strong standout on-shelf, driving visibility and consumer appeal throughout the festive season.
Speaking on the collaboration, Martine Rose said: “I am so excited about this collaboration. We wanted to capture the spirit of fun and celebration that is such a rich part of our shared heritage as Caribbean Island neighbours – while keeping our irreverent London attitude. We believe in the power and love generated by coming together to have a good time!”
This latest edition builds on Havana Club’s proven legacy of creative collaborations with leading cultural voices. From award-winning music artists Skepta and Burna Boy to fashion brands like Places+Faces and most recently jewellery artist Jonathan Rashka, the brand continues to reach new audiences across fashion, music and culture. Martine Rose now joins this global roster, bringing her signature blend of heritage, innovation and community spirit to Havana Club’s most iconic expression.
Mouna Medjahed, Marketing Manager at Havana Club, adds: “This collaboration was a natural fit, with Havana Club and Martine Rose sharing Caribbean roots and a strong connection to communities. It celebrates our values of creativity, culture and identity, while delivering a distinctive product that combines festive appeal with the quality of award-winning Cuban rum. From the label design to the liquid itself, Martine’s bold creative vision has brought something vibrant and joyful to life, while keeping Havana Club Añejo 7 Años at the forefront of the premium rum segment.”
The Havana Club x Martine Rose Añejo 7 Años limited edition bottle is available now in eight markets including the UK, Romania and Belgium and in Canada from April 2026, at an RRP of £28.95.
Source: Havana Club
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