A Pop-Up Restaurant in London That Lets Customers Pay With Instagram Pictures

A restaurant named “The Picture House” lets its customers pay by posting a photograph on Instagram.

This pop-up restaurant was set up for a day in London, and served to promote a new range of frozen meals by the food company Bird’s Eye.

Diners were served a two-course meal. Before dining, they would take a picture and upload it to Instagram with the hashtag “#BirdsEyeInspirations” so that they would not have to pay.

Many customers were also given a tutorial from food photographer Marie Marte, who helped them take visually appealing photographs.

This restaurant is also part of Birds Eye’s “Food of Life” campaign, which celebrates the way people interact when they dine.

The Picture House will make its way to Manchester and Leeds next month.

  #BirdsEyeInspirations, Birds Eye, Food, Food of Life Campaign, Instagram, Pop-Up Restaurant, The Picture House, UK