This month sees the official launch of ōForest, an innovative new food brand bringing the very first taste of Madhūka to the UK market. The fledgling brand, which has been two years in development, is the brainchild of four family entrepreneurs who have come together to create a portfolio of products, all using the newest superfood […]
New campaign set to launch in UK for SKIPPY® Peanut Butter SKIPPY Brand’s new campaign, set to launch 12 June 2023, is based around the idea that our 20s is the decade that many spend prioritising their likes and dislikes in life, and where people start to become more comfortable with individuality and self-expression. The TV, […]
Daring flavour profiles has never been an avenue that Made for Drink has been unwilling to head down, so when the opportunity came to team up with 007’s favourite hot buttered toast soulmate, Dan and his team of Thursday night snacking enthusiasts knew they had to jump at the chance. The memorably named Gentleman’s Relish, […]
While donuts, cupcakes and cookies have all reached cult status in recent years, there’s not much ado about muffins. But a new brand creation by B&B studio – Muffin Nation – looks set to change all that. Created with café owners and expert muffin makers, Dayana Oliveri, Ricardo Oliveri, and Lorella Di Giulio, Muffin Nation […]
June sees SRSLY Low Carb launch its next keto-friendly bread offering in the shape of a torpedo shaped hotdog roll that has all the taste and texture of a traditional sausage, onion & ketchup carrier but with an impressive protein count and only a fraction of the lazy carbs you’d get in a traditional, wheat-based […]
There was never any question that lemongrass would be the NEW ingredient hero when Ticket called launched its eagerly anticipated low alcohol lager; a fragrant, tropical grass admired for its welcome presence in Southeast Asian cuisine (broths, curries, marinades even tea infusions) yet perfectly adept at making the transition to flavourful, non-an-alcoholic beer. Looking past […]
Lobster has launched Allinson’s Bread‘s first TV commercial in over 10 years and introduces the brand’s fresh new tagline, “Go All In with Allinson’s” – developed by The Playground in collaboration with Lobster as part of a new masterbrand strategic platform refresh. Allinson’s / “Go All In” from Lobster on Vimeo. It marks a significant […]
Latest spot captures another small but emotionally powerful story of human connection, demonstrating there’s a glass & a half in everyone Cadbury Dairy Milk and global agency of record, VCCP today releases its latest story in the “There’s a Glass and a Half in Everyone” series, Speakerphone, Now in the fifth year of the IPA […]
OPINION PIECE Author: Zoe Phillipson, Creative Director, StormBrands As the cost-of-living crisis bears down on shoppers, own label grocery sales are booming, accounting for over half of grocery sales in mid-April [Kantar]. But we’ve come a long way since own labels were looked down on as poor relations to top-tier branded products, with basic or […]
For all its light-hearted messaging and whimsical brand identity, the fact remains that Mr Bug is operating in a cutting-edge farming environment offering significant sustainable upsides. The irrefutable evidence is that farming insect protein offers the planet an altogether lighter touch on the environment (using less land, feed and water) than traditional farming, the reality remains that […]