The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]
The Jams, Jellies & Preserves category continues to grow in sales but sadly, the noble breakfast stalwart has faced a rapid, three-year decline. The pandemic ‘home baking’ craze is long behind us and even though obesity and diabetes are now at record levels, it appears consumer buying behaviour is to move away from products ‘jam-packed’ with […]
This January the most loved Mexican-inspired food brand is launching its latest campaign under their Make Some Noise Creative Platform, ‘Sound of Connection’. Old El Paso™ has created the campaign with the help from international agency of record, VCCP, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging […]
Dentsu UK&I’s Carat UK has secured a brand-new partnership between MOWI Salmon and ITV1 & ITVX’s brand new peak time series Next Level Chef, fronted by Gordon Ramsay, launching on Wednesday 11th January 2023. The broadcast sponsorship is MOWI’s first in peak time and idents featuring their premium Scottish salmon fillets and slices will appear […]
Let’s face it, the start of the year can be tough. For many, things begin to look a little lighter once January and February are out of the way. But happiness isn’t a time of year; it’s a state of mind. With the right mindset, happiness can be found in any moment. As the brand […]
Football is the most popular sport in Romania. Unfortunately, the Romanian national football team has failed to qualify for any international championship in the last 24 years. But in 2022, the country made its way to the pitch of the world’s biggest soccer tournament—with the help of a candy bar. ROM, the traditional chocolate bar […]
It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come together are well underway. This year, Desperados is making the most of the holiday spirit by launching a quirky and original beer crafted especially to […]
Pernod Ricard has revealed the latest batch of Japanese Sake LINK 8, with bottle design by Nude Brand Creation. Released in limited quantities, LINK 8 blends the craftsmanship of leading Scotch whisky “Chivas Regal” and renowned Toyama Sake house “Masuizumi”. The first footsteps of this collaboration started in 2018 with the encountering of Ryuiichiro Masuda, […]
This festive season, Family (and friends) have committed ourselves to ‘random acts of chocolate’. As we announced earlier in December, working with Shelter’s retail team, we’ve developed the packaging for Shelter’s Emergency Chocolate bars, which cost £5 and come in five delicious flavours, making them an ideal stocking filler for the whole family. All proceeds […]