Introducing the Brand World creation for Grey Goose. The project includes a new global brand identity with a reworked logotype and three geese icon. The design system also includes layout principles for above and below the line communications and the creation of a palette of photography that is now used across all touchpoints, such as […]
We’ve all been there. You’re almost done your shopping when you suddenly you see a product on the shelf that is so much better than the one you already have in your trolley. Are you really going to go all the way back to the original shelf where the product you are relegating was originally displayed? […]
Spanish number one juice brand in Spain, Don Simon, has unveiled its first ever 100% environmentally friendly and smart packaging, doing good for both consumers and the planet. In partnership with its packaging supplier Elopak and creative technology studio Appetite Creative, Don Simon has incorporated a fun and interactive connected experience to help educate consumers about the benefits […]
Boundless Brand Design are proud to have partnered with longstanding client partner Beefeater, the World’s Most Awarded Gin, to reinvent tradition and luxury within the gin category by unveiling Beefeater Crown Jewel, the pinnacle of the brand’s London Dry Gin portfolio. Inspired by the iconic jewels housed in the Tower of London, this modern re-imagining […]
Kallø, the better by nature snacking pioneer, has extended its best-selling Veggie Cakes range with the launch of its new Sea Salt & Cider Vinegar jumbo pack. Responding to continued consumer appetite for new flavour combinations – as well as the growing demand for functional ingredient products – Kallø’s latest Veggie Cakes format combines premium flavours […]
A recent Good Food Nation survey highlighted that some of the UK’s most beloved customs and traditions could be under threat due to the cost-of-living crisis. Rising gas and electricity costs means that consumers are having to adapt their approach to cooking to save costs: But why should we care? The world moves on all […]
● Plant-based meat mavericks, THIS™, have gone guerrilla again, forging Vincent Van Gogh’s infamous Sunflowers painting and hanging it on the walls of an internationally acclaimed museum ● The Mincent Van Gogh piece, celebrating their new plant-based mince, sat pride of pride in the museum, unbeknownst to security and hundreds of onlookers for the best part of […]
Derek&Eric helped rejuvenate a delicious baking brand. Challenge Supergood! (previously known as Superfood Bakery) was born from the desire to make baking more accessible to people looking for a healthier alternative, or with specific dietary requirements. They found that their proposition was too functional and their architecture too complex; failing to make the emotional connection […]
BŌL Foods, the 100% plant-based B Corp brand on a mission to help busy people eat well and make a delicious plant-based diet more accessible, have launched 2 NEW skus for autumn. They’ve re-fashioned two of the nation’s familiar foodie favourites with a delicious plant-based health-boosting twist: Spiced Purple Carrot Power Soup and Creamy Tikka Masala Fresh Veg Pot. Spiced […]
Meantime, the Greenwich-based craft beer brewer, has unveiled a vibrant new visual identity by Bristol-based design studio Outlaw. Outlaw were responsible for the brand’s previous design, as well as a pipeline of limited and special edition brews over the last year. Started in 1999 in a Greenwich flat, Meantime Brewing Co. was founded on a […]