Stoli® vodka has a long-standing commitment to freedom of expression; believing that now, more than ever, it is essential to champion everyone’s right to Equality, Kindness, Love and Peace. They challenged us to create an eye-catching limited-edition design that celebrated these values. In order to show Stoli® vodka’s very real commitment to these values in […]
Maspex Wadowice Group, one of the largest food manufacturers in Central and Eastern Europe, continues its close partnership with SIG as it becomes the first to offer SIG’s domeTwist closure with tethered cap (domeTwist TC) for SIG’s unique carton bottle combidome. This is an important step forward on Maspex’ sustainability roadmap, as it leads the […]
Little Bao Boy, the Leeds-based East-Asian eatery, has worked with global creative agency Wongdoody to create a new brand world and national communications campaign as the business expands across the UK. Established in 2017, initially as a street-food vendor, the indie restaurant has now grown to three permanent sites and thirty-six delivery kitchens across Leeds, […]
The underlying messages that fall out of the very latest Nielsen Jams & Spreads data (£12.5m fewer kilos sold over last 12 mths/3 of top 5 providers in decline) is that this historically stoic and until recently dependable product category needs to mend its ways in terms of meeting today’s healthier living aspirations. It wasn’t […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]
The Jams, Jellies & Preserves category continues to grow in sales but sadly, the noble breakfast stalwart has faced a rapid, three-year decline. The pandemic ‘home baking’ craze is long behind us and even though obesity and diabetes are now at record levels, it appears consumer buying behaviour is to move away from products ‘jam-packed’ with […]
This January the most loved Mexican-inspired food brand is launching its latest campaign under their Make Some Noise Creative Platform, ‘Sound of Connection’. Old El Paso™ has created the campaign with the help from international agency of record, VCCP, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging […]
Dentsu UK&I’s Carat UK has secured a brand-new partnership between MOWI Salmon and ITV1 & ITVX’s brand new peak time series Next Level Chef, fronted by Gordon Ramsay, launching on Wednesday 11th January 2023. The broadcast sponsorship is MOWI’s first in peak time and idents featuring their premium Scottish salmon fillets and slices will appear […]
Let’s face it, the start of the year can be tough. For many, things begin to look a little lighter once January and February are out of the way. But happiness isn’t a time of year; it’s a state of mind. With the right mindset, happiness can be found in any moment. As the brand […]