Following a long-standing partnership, Cihuatan Rums has teamed up with Appartement 103 to craft a super premium range of Single Barrels expressions aimed at connoisseurs and collectors all around the world: Cihuatán Folklore. This range showcases Cihuatán’s technical prowess, knowledge and attention to detail in crafting top world-class rums, establishing El Salvador as a pure […]
The re-design will cut up to 330 tonnes of virgin plastic every year
Award-winning industrial design and innovation consultancy, Morrama, reveals the development of a more sustainable packaging range for restaurant chain wagamama. The new packaging will be implemented across the delivery and takeaway operations, replacing over eight million plastic packaging items. Approached by wagamama in 2021, the design team was challenged to rethink the restaurant’s takeaway packaging […]
Since 1970, Slush Puppie has been the pioneer of ice-cold refreshment…but sometimes, even the coolest brands need to paws for a refresh. Slush Puppie is a well-loved brand with a powerful nostalgic pull, but since 1970 the brand has lost its way, with many versions over many continents. The challenge was to bring together the […]
CPG industry leader Adam Spriggs joins Thirst as partner to accelerate US growth With further US expansion on the horizon, Thirst targets turnover of £5 million by 2024 Creative agency’s clients include Ooni, Brooklyn Brewery, Botanist, Innis & Gunn, The Botanist Gin and Brewgooder Recruitment drive on the horizon as agency has designs on becoming […]
The clever souls at Popcorn Kitchen have been at it again in their ongoing quest to improve the nations fine popcorn experience. The quandary here was digging a little deeper with regards how best to get the nation’s favourite gourmet popcorn into the hands of the nation’s growing legions of fine snacking aficionados. The answer […]
Big Zuu voices new Captain Morgan campaign celebrating self-expression Captain Morgan shifts from celebrating ‘spice’ as the ingredient that makes Captain Morgan Original Spiced Gold delicious to celebrating ‘spice’ as the individuality people bring to social occasions Captain Morgan today [8th August] launches the first installment of its new global ‘Spice On’ campaign. The digital first […]
Fentimans, the botanically brewed soft drinks and mixers brand, has unveiled a new visual identity as part of its first-ever ad campaign for its mixers range, following new consumer research. The research, which was conducted by the Northeast based drinks brand as part of their 2022 Trends Report, shows that 52% of consumers regularly buy […]
- Challenger brand proves that taste and health can go hand in hand - Leading the charge for real, healthy food
Hunter & Gather – the challenger condiments, fats and supplements brand re-writing the rule book for real, healthy food – has been named amongst the top food and drink producers this year, picking up 4 stars in the highly acclaimed 2022 Great Taste Awards, and receiving Great Taste Producer status. This year, over 14,000 products […]
Heineken® Silver with the help of Le Pub and BBH celebrated sneaker virtuoso Dominic Ciambrone, also known as ‘The Shoe Surgeon’, have teamed up to drop Heinekicks: limited-edition sneakers that will have you “Walking on Beer”. The collaboration follows the launch of Heineken® Silver, and sets out to celebrate the innovation behind the smooth, easy-to-drink […]
Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]