SENDING A STRONG SIGNAL FOR POSITIVE SUSTAINABILITY IMPACT
SIG has joined forces with WWF to help build resilient forest ecosystems globally by strengthening and expanding sustainable forest management, protection and landscape restoration. “For more than a decade, SIG has led the industry in driving progress on sustainable forest management through Forest Stewardship CouncilTM (FSC TM) certification,” said Samuel Sigrist, CEO of SIG. “This exciting new […]
- Vault49’s New York studio has overhauled the packaging for wellness beverage brand Big Easy’s kombucha range.
- Big Easy is a part of Beliv, Latin America’s fastest-growing bevtech company, with 40 brands in 35 countries.
- Taking a bold, illustration-led approach, this redesign is part of Big Easy’s growth strategy in the US.
Brand Experience and Packaging Design agency Vault49 is excited to share details of its New York studio’s latest project – redesigning Big Easy’s core line up of kombucha beverages. “Kombucha is big business – in soft drinks and the health and wellness industry,” said Jonathan Kenyon, Co-Founder of Vault49. Jonathan continued, “Where most competitor brands focus on kombucha […]
The campaign was developed by AMV BBDO and rolls out across ten markets including the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands
BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world, and with people involved in creative pursuits proven to be more positive, Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that […]
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK, is launching a new pack of six Caramel Macaroons to tap into the ongoing flavour trend in the snacking category. Combining the delicious taste of caramel with Mrs Crimble’s signature coconut macaroons, the indulgent new cakes are available now in ASDA stores nationwide, RRP £1.50. The perfect […]
Dutch company Riedel, a leading producer of NCSD products, is the first in the Netherlands to offer its famous juices in SIG’s innovative on-the-go combismile carton pack. Riedel’s iconic Appelsientje, CoolBest and DubbelDrank juice brands will benefit from the clever design of combismile, which is also paired with SIGNATURE FULL BARRIER packaging material, where the small […]
Uber Eats’ new brand campaign aims to capture the art of doing less. It will appear across TV, BVOD, Cinema, Social, Digital, Print and OOH, running nationwide for the next 8 weeks. Doing less = more time to live well. For years, we’ve all felt the pressures of endless to-do lists, been sold the belief […]
The famous SPAM® Fritter, loved by thousands across the UK, just got even better. Now this iconic fritter has the addition of cheese – a perfect combination that gives a new twist to this succulent fritter. Available in Iceland, the new frozen SPAM® Cheesy Fritter can be oven cooked straight from the freezer in just 20-25 minutes. […]
Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]
SIG’s next generation family-size packaging combivita has won the coveted German Packaging Award in the category ‘Functionality and Convenience’. The jury was particularly impressed by its tethered closure truTwist, which judges evaluated “is very simple and thus easy to use, even for people with physical challenges.” The jury continued its acclaim: “The large opening combined […]
• Flavours include: Protein Boosting Garden Pea & Spinach, Immunity Boosting Butternut Squash & Chilli, Protein Boosting Sweet Potato Lentil Daal and Protein Boosting Roasted Red Pepper + Tomato.
• All four flavours will be available in Sainsbury’s with an RRP of £2.95
This week sees BŌL Foods heating things up in the soup world with a listing of their range of four new colourful Power Soups in Sainsbury’s stores nationwide. Four SKUs from the range are due to land in Sainsbury’s superstores and convenience at an RRP of £2.95 for a 600g jar format. The nationwide listing […]
