Strategic design and innovation company Seymourpowell has unveiled its packaging and brand identity work for Woodcutter’s Daughter whiskey, the latest launch from Silent Pool Distillers. Woodcutter’s Daughter Rye Whiskey is the latest product to launch from drinks industry disruptors Silent Pool Distillers. Tearing up the rule book creating a blend of British and American whiskey, […]
McDonald’s is teaming up with some of the nation’s most famous chicken lovers in its latest campaign, led by Leo Burnett London, to launch the all-new McCrispy, McDonald’s first new permanent chicken burger in 15 years.
At the heart of the campaign is a film featuring TV presenter Maya Jama, who gatecrashes intimate chicken moments, commenting on the ways different people express their love for the new McCrispy. The ad starts with a ‘behind the scenes’ shot of Jama on-set, about to bite into a McCrispy, as she says to the […]
When two residents of Stillwater, Minnesota, Nick and Amanda Barthelemy, set out to develop a category of beverages called a “stilly,” they understood the responsibility of the task that stood before them. RTDs (ready-to-drink) and Hard Seltzers are booming in the US and abroad. However, the first wave of market entries saw the rise of […]
HEINEKEN® has teamed up with world-famous electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, […]
Having spotted a rise in popularity of Tonic Wines among a younger audience, CoBev wanted a brand identity and packaging design which resonated with this new audience whilst staying true to the products Jamaican roots, and so he teamed up with Bristol based creative agency Episode Two. Founder Amish spotted the rise in popularity of Tonic […]
House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of […]
Stranger Bling merchandise marks the return of the brand’s Jack! character
Immortalising Papa Johns’ iconic Special Garlic Dipping Sauce, and inspired by cult horror classics, the talisman style necklace harnesses the mythical power of garlic to protect the wearer against supernatural spirits and possessed Halloween pizzas. Taking cues from gothic jewellery, the Stranger Bling necklace is forged in oxidised 925 sterling silver – a precious […]
B&B has reimagined the La Zuppa brand for Valcorp Fine Foods with a strategic repositioning and colourful identity and packaging redesign, aiming to reinvigorate the category, grow the range and increase relevancy and repeat purchase with a broader shopper base. Inspired by the founding family’s story, who arrived in Australia from Italy 100 years ago, […]
SEVEN BRO7HERS BREWING CO is launching two dreamy craft brews – a sweet and sour beer duo for the autumn. Tingling with fruity flavour, the ‘Sour Dreams’ offers a blackberry sour tang whereas ‘Sweet Dreams’ is a DIPA packing a punch at 9% ABV. Upcycling the left over ‘sweer and sugary wort’ from the DIPA […]
“Iceland wouldn’t let us have a rave in their supermarket, so we made our own.”
Oxford Street was buzzing this morning as the ICECOLD Supermarket opened its doors to customers keen to get into the cold. Teaser videos have dropped online this week featuring award-winning actor, rapper, comedian and ‘store manager’ Michael Dapaah. Today, Jägermeister finally revealed itself as the iconic brand behind The ICECOLD Supermarket – after teasing with a viral campaign starring the award-winning actor, […]