• Flavours include: Protein Boosting Garden Pea & Spinach, Immunity Boosting Butternut Squash & Chilli, Protein Boosting Sweet Potato Lentil Daal and Protein Boosting Roasted Red Pepper + Tomato.
• All four flavours will be available in Sainsbury’s with an RRP of £2.95
This week sees BŌL Foods heating things up in the soup world with a listing of their range of four new colourful Power Soups in Sainsbury’s stores nationwide. Four SKUs from the range are due to land in Sainsbury’s superstores and convenience at an RRP of £2.95 for a 600g jar format. The nationwide listing […]
New technology delivers multiple dispense options from one base keg liquid, offering a consumer customised drink option, simply and quickly.
The leading global brewer has piloted a revolutionary new dispense system that enables hospitality owners to significantly expand their draught portfolio. The unique solution allows consumers to customise their drink without the cost and complexity of adding new lines and cellar tech. It is a closed and non-permeable system, ensuring that there is no unintentional […]
• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength
• Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market
• Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage
ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength. Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]
Lyre’s makes it easier than ever to explore the world of no and low alcohol with phase 2 of its ‘Anywhere, Anytime’
technology campaign
In a creative first for the brand, the world’s most awarded non-alcoholic spirits company, Lyre’s, is bringing its portfolio of spirits to life through augmented reality. Based on the brand’s iconic ‘Social Animals’ seen on Lyre’s labels, AR will animate the characters to take consumers on a journey of discovery with each bottle. Inspiration for […]
Glasfurd & Walker creates a Sparkling Hard Tea brand that lifts your spirits.
The majority of brands in the Hard Tea category appear to have a homogeneous brand look – often masculine, loud, and unrefined. The Swan Dive founders approached Glasfurd & Walker with a refreshing vision to disrupt the hard tea market. And the result is breath of fresh air. “ We wanted the brand to stand […]
“Unstainable Thobe” by Wunderman Thompson Dubai solves the dilemma of how to keep your thobe impeccably white and enjoy Heinz ketchup fearlessly
Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries. The thobe is a traditional white garment, and every country in […]
Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label. Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]
SIG launches ‘Recycle for Good’ in Egypt – an initiative for collection of used aseptic cartons with Tagaddod In Egypt, SIG is launching ‘Recycle for Good’, an innovative recycling initiative to enable direct household and food service industry collection of used aseptic carton packs through tech-based solutions. This initiative involving SIG and Tagaddod is the […]
Chase Design Group brings bolder personality and differentiation to the shelf
Since 1928, eating a Nestlé Drumstick sundae cone has been an adventure involving a multitude of senses. From the crunchy sound of the peanuts to the creamy vanilla, and down to the chocolatey nugget, it’s truly “America’s Favorite Sundae Cone.” When competitors, including many private labels, started imitating the lineup and visual brand cues, creating a homogenous sea […]
The welcome return of foraging, faraway holidays has certainly stirred a latent appetite for World Cuisine (£2bn category 2020) that was gently simmering even before Lockdown. However at the height of the pandemic stuck-at-home families looked for simple, convenient ways to spice up their tired meal repertoires and rekindle distant holiday memories. Interestingly, for all the […]
