When two residents of Stillwater, Minnesota, Nick and Amanda Barthelemy, set out to develop a category of beverages called a “stilly,” they understood the responsibility of the task that stood before them. RTDs (ready-to-drink) and Hard Seltzers are booming in the US and abroad. However, the first wave of market entries saw the rise of […]
HEINEKEN® has teamed up with world-famous electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, […]
Having spotted a rise in popularity of Tonic Wines among a younger audience, CoBev wanted a brand identity and packaging design which resonated with this new audience whilst staying true to the products Jamaican roots, and so he teamed up with Bristol based creative agency Episode Two. Founder Amish spotted the rise in popularity of Tonic […]
House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of […]
Stranger Bling merchandise marks the return of the brand’s Jack! character
Immortalising Papa Johns’ iconic Special Garlic Dipping Sauce, and inspired by cult horror classics, the talisman style necklace harnesses the mythical power of garlic to protect the wearer against supernatural spirits and possessed Halloween pizzas. Taking cues from gothic jewellery, the Stranger Bling necklace is forged in oxidised 925 sterling silver – a precious […]
B&B has reimagined the La Zuppa brand for Valcorp Fine Foods with a strategic repositioning and colourful identity and packaging redesign, aiming to reinvigorate the category, grow the range and increase relevancy and repeat purchase with a broader shopper base. Inspired by the founding family’s story, who arrived in Australia from Italy 100 years ago, […]
SEVEN BRO7HERS BREWING CO is launching two dreamy craft brews – a sweet and sour beer duo for the autumn. Tingling with fruity flavour, the ‘Sour Dreams’ offers a blackberry sour tang whereas ‘Sweet Dreams’ is a DIPA packing a punch at 9% ABV. Upcycling the left over ‘sweer and sugary wort’ from the DIPA […]
“Iceland wouldn’t let us have a rave in their supermarket, so we made our own.”
Oxford Street was buzzing this morning as the ICECOLD Supermarket opened its doors to customers keen to get into the cold. Teaser videos have dropped online this week featuring award-winning actor, rapper, comedian and ‘store manager’ Michael Dapaah. Today, Jägermeister finally revealed itself as the iconic brand behind The ICECOLD Supermarket – after teasing with a viral campaign starring the award-winning actor, […]
SENDING A STRONG SIGNAL FOR POSITIVE SUSTAINABILITY IMPACT
SIG has joined forces with WWF to help build resilient forest ecosystems globally by strengthening and expanding sustainable forest management, protection and landscape restoration. “For more than a decade, SIG has led the industry in driving progress on sustainable forest management through Forest Stewardship CouncilTM (FSC TM) certification,” said Samuel Sigrist, CEO of SIG. “This exciting new […]
- Vault49’s New York studio has overhauled the packaging for wellness beverage brand Big Easy’s kombucha range. - Big Easy is a part of Beliv, Latin America’s fastest-growing bevtech company, with 40 brands in 35 countries. - Taking a bold, illustration-led approach, this redesign is part of Big Easy’s growth strategy in the US.
Brand Experience and Packaging Design agency Vault49 is excited to share details of its New York studio’s latest project – redesigning Big Easy’s core line up of kombucha beverages. “Kombucha is big business – in soft drinks and the health and wellness industry,” said Jonathan Kenyon, Co-Founder of Vault49. Jonathan continued, “Where most competitor brands focus on kombucha […]