Nestlé Cereals has launched a punchy new campaign, created by McCann London, to highlight the impressive number of Nestle’s cereals that do not feature any red traffic lights. The 18-product, 3.5m wide variety pack will feature in print, digital and social media advertising to educate consumers on Nestlé Cereal’s journey in helping to make breakfast […]
This September sees an aligning of like-minded people as Little Kickers forms a mutually beneficial sponsorship alliance with a leading wellness and lifestyle brand, Lifeplus. Established back in 2002, Little Kickers was the original pioneer of football programmes for pre-school children, countering the uncomfortable dearth of activity orientated activities for inquisitive pre-schoolers. Today 70,000 children […]
KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items. The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the […]
As summer draws to a close, Leo Burnett launch their latest brand activation campaign for McDonald’s, the ‘Happy Readers Book Tour’, to ensure as many children as possible return to school with a book in-hand. In a bid to get more children reading, McDonald’s is launching the Happy Readers Book Tour, which alongside in restaurant […]
Beefeater, The World’s Most Awarded Gin, is bringing to life The Spirit of London for 40,000 festival-goers with an immersive tube journey through London’s eclectic history of music
Beefeater has built a true-to-size London Underground carriage at Luno presents All Points East to bring The Spirit of London to life at one of the capital’s biggest outdoor music festivals. Along with a full-service bar, which will offer Beefeater London Dry, Beefeater Pink Strawberry and Beefeater Blood Orange Gin & Tonic’s, the pièce de […]
The new SKU adds to Kallø’ popular Veggie Cake’s range which comes in mini and jumbo formats
Following the success of its Beetroot & Balsamic Mini Veggie Cakes, healthier snacking brand Kallø is adding to the range with a delicious new flavour – Caramelised Onion Chutney. Made from lentil and peas, the plant-based snacks are high in natural plant proteins, a great source of fibre, HFSS compliant and suitable for both vegan and vegetarian diets. Now available […]
(Coldpress adds 1L lime & lemon juices to its HPP flavour stable)
Anyone who has ever wrestled to squeeze juice out of a lime Or lemon will be thrilled to learn that the fine juice afficionados at Coldpress Foods have now extended their HPP juice wizardry to lime & lemon juice so that no recipe, cocktail or mocktail need ever go shy of that all-important tangy twang. […]
Following a long-standing partnership, Cihuatan Rums has teamed up with Appartement 103 to craft a super premium range of Single Barrels expressions aimed at connoisseurs and collectors all around the world: Cihuatán Folklore. This range showcases Cihuatán’s technical prowess, knowledge and attention to detail in crafting top world-class rums, establishing El Salvador as a pure […]
The re-design will cut up to 330 tonnes of virgin plastic every year
Award-winning industrial design and innovation consultancy, Morrama, reveals the development of a more sustainable packaging range for restaurant chain wagamama. The new packaging will be implemented across the delivery and takeaway operations, replacing over eight million plastic packaging items. Approached by wagamama in 2021, the design team was challenged to rethink the restaurant’s takeaway packaging […]
Since 1970, Slush Puppie has been the pioneer of ice-cold refreshment…but sometimes, even the coolest brands need to paws for a refresh. Slush Puppie is a well-loved brand with a powerful nostalgic pull, but since 1970 the brand has lost its way, with many versions over many continents. The challenge was to bring together the […]