BOMBAY SAPPHIRE AND BAZ LUHRMANN LAUNCH ‘SAW THIS, MADE THIS’ CAMPAIGN, INVITING PEOPLE TO SEE THE WORLD AS A GALLERY OF CREATIVE INSPIRATION

The campaign was developed by AMV BBDO and rolls out across ten markets including the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands

BOMBAY SAPPHIRE AND BAZ LUHRMANN LAUNCH ‘SAW THIS, MADE THIS’ CAMPAIGN, INVITING PEOPLE TO SEE THE WORLD AS A GALLERY OF CREATIVE INSPIRATION

BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world, and with people involved in creative pursuits proven to be more positive, Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that […]

MRS CRIMBLE’S EXPANDS CULT MACAROONS WITH ON-TREND CARAMEL FLAVOUR

<strong>MRS CRIMBLE’S EXPANDS CULT MACAROONS WITH ON-TREND CARAMEL FLAVOUR</strong>

Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK, is launching a new pack of six Caramel Macaroons to tap into the ongoing flavour trend in the snacking category.  Combining the delicious taste of caramel with Mrs Crimble’s signature coconut macaroons, the indulgent new cakes are available now in ASDA stores nationwide, RRP £1.50. The perfect […]

Riedel chooses SIG’s unique on-the-go packaging innovation combismile for iconic juice brands

RIEDEL FIRST TO USE COMBISMILE IN THE NETHERLANDS

Riedel chooses SIG’s unique on-the-go packaging innovation combismile for iconic juice brands

Dutch company Riedel, a leading producer of NCSD products, is the first in the Netherlands to offer its famous juices in SIG’s innovative on-the-go combismile carton pack. Riedel’s iconic Appelsientje, CoolBest and DubbelDrank juice brands will benefit from the clever design of combismile, which is also paired with SIGNATURE FULL BARRIER packaging material, where the small […]

Iceland launches the first ever frozen SPAM® Cheesy Fritter

Iceland launches the first ever frozen SPAM® Cheesy Fritter

The famous SPAM® Fritter, loved by thousands across the UK, just got even better. Now this iconic fritter has the addition of cheese – a perfect combination that gives a new twist to this succulent fritter. Available in Iceland, the new frozen SPAM® Cheesy Fritter can be oven cooked straight from the freezer in just 20-25 minutes. […]

Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]

SIG’s next generation family-size packaging combivita with tethered closure truTwist wins German Packaging Award

SIG’s next generation family-size packaging combivita with tethered closure truTwist wins German Packaging Award

SIG’s next generation family-size packaging combivita has won the coveted German Packaging Award in the category ‘Functionality and Convenience’. The jury was particularly impressed by its tethered closure truTwist, which judges evaluated “is very simple and thus easy to use, even for people with physical challenges.” The jury continued its acclaim: “The large opening combined […]

BŌL Power Soups are bringing the new wave of soup to Sainsbury’s

• Flavours include: Protein Boosting Garden Pea & Spinach, Immunity Boosting Butternut Squash & Chilli, Protein Boosting Sweet Potato Lentil Daal and Protein Boosting Roasted Red Pepper + Tomato. • All four flavours will be available in Sainsbury’s with an RRP of £2.95

BŌL Power Soups are bringing the new wave of soup to Sainsbury’s

This week sees BŌL Foods heating things up in the soup world with a listing of their range of four new colourful Power Soups in Sainsbury’s stores nationwide. Four SKUs from the range are due to land in Sainsbury’s superstores and convenience at an RRP of £2.95 for a 600g jar format.  The nationwide listing […]

Budweiser Brewing Group transforms draught drinks dispense with revolutionary precision blending technology

New technology delivers multiple dispense options from one base keg liquid, offering a consumer customised drink option, simply and quickly.

Budweiser Brewing Group transforms draught drinks dispense with revolutionary precision blending technology

The leading global brewer has piloted a revolutionary new dispense system that enables hospitality owners to significantly expand their draught portfolio. The unique solution allows consumers to customise their drink without the cost and complexity of adding new lines and cellar tech. It is a closed and non-permeable system, ensuring that there is no unintentional […]

The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering

• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength • Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market • Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage

The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering

ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength.  Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]