Merchant Gourmet launches Lunch Made Simple Campaign with podcast sponsorship strategy devised by Yonder Media

Off Menu & Happy Place are among the podcasts to feature the brand

Merchant Gourmet launches Lunch Made Simple Campaign with podcast sponsorship strategy devised by Yonder Media

Merchant Gourmet, the UK’s leading pulses and grains brand, is embarking on a marketing campaign planned by Yonder Media which harnesses the power of some of the UK’s most popular podcasts. The campaign launches next week. It sees Merchant Gourmet sponsor Fearne Cotton’s ‘Happy Place’, James Acaster & Ed Gamble’s ‘Off Menu’, Dr Rupy Aujla’s […]

K’s Wors Broadens Its Sausage Horizons With Boerewors Style Chipolatas & Cocktails Sausages

K’s Wors Broadens Its Sausage Horizons With Boerewors Style Chipolatas & Cocktails Sausages

Manchester-based fine sausage supremos, K’s Wors are broadening their sausage horizons this Autumn with two more deliciously decadent derivations of their highly-prized boerewors, which will include Chakalaka chipolatas (mid-Sept) and some prodigiously proportioned cocktail boerewors (Nov 22).  According to K’S Wors founder, Dee Mapasure, ‘Although ingredient authenticity and World Cuisine appreciation are two unshakeable strands of […]

FINE SNACKING ENTHUSIASTS CELEBRATE THE ARRIVAL OF TRULY IMMERSIVE VEGAN CHOCOLATE BROWNIE POPCORN  

Popcorn Kitchen unveils 3rd chapter in their indulgent chocolate popping trilogy

FINE SNACKING ENTHUSIASTS CELEBRATE THE ARRIVAL OF TRULY IMMERSIVE VEGAN CHOCOLATE BROWNIE POPCORN  

With National Cake Week recently going out of its way to highlight the unrivalled comforting/de-stressing benefits of cake, it made perfect sense for Popcorn Kitchen to unveil the 3rd chapter in their indulgent, Belgian chocolate trilogy, a deliriously decadent, vegan Chocolate Brownie. As a proud, artisanal business with an unrivalled reputation for recreating a number of […]

The Marketing Store’s MONOPOLY promotion at McDonald’s is back, doubling gameplay and fun, making it bigger and better than ever!

The Marketing Store’s MONOPOLY promotion at McDonald’s is back, doubling gameplay and fun, making it bigger and better than ever!

McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]

Introducing Pearlfisher’s redesign of confectionery icon, Gandour.

Introducing Pearlfisher’s redesign of  confectionery icon, Gandour.

Pearlfisher’s evolution of the master brand – and creation of a new world of design assets and touchpoints – is framing a new future for Middle Eastern food processing company and confectionery icon, Gandour. A family brand, steeped in history since its inception in Beirut in 1857 – and a pioneering innovator continually boosting its […]

SIG CRUISER wins a coveted Red Dot Award for Interface Design

SIG’S INNOVATIVE USER INTERFACE RECEIVES ANOTHER WORLD-RENOWNED ACCOLADE

SIG CRUISER wins a coveted Red Dot Award for Interface Design

SIG’s innovative and highly intuitive user interface (Human Machine Interface – HMI) SIG CRUISER has been awarded another top design award – the Red Dot Award Brands & Communication Design 2022 in the interface design category. The Red Dot Award is one of the largest and most prestigious design competitions worldwide. The jury was highly […]

Nestlé Cereals create World’s Widest Variety Pack, free from red traffic lights

Nestlé Cereals create World’s Widest Variety Pack, free from red traffic lights

Nestlé Cereals has launched a punchy new campaign, created by McCann London, to highlight the impressive number of Nestle’s cereals that do not feature any red traffic lights. The 18-product, 3.5m wide variety pack will feature in print, digital and social media advertising to educate consumers on Nestlé Cereal’s journey in helping to make breakfast […]

Little Kickers Joins Forces With Lifeplus, A Leading Light In Wellness

Little Kickers Joins Forces With Lifeplus, A Leading Light In Wellness

This September sees an aligning of like-minded people as Little Kickers forms a mutually beneficial sponsorship alliance with a leading wellness and lifestyle brand, Lifeplus.  Established back in 2002, Little Kickers was the original pioneer of football programmes for pre-school children, countering the uncomfortable dearth of activity orientated activities for inquisitive pre-schoolers.  Today 70,000 children […]

KFC re-invent loyalty with launch of new gamified rewards programme, with bucket loads of freebies up for grabs

KFC re-invent loyalty with launch of new gamified rewards programme, with bucket loads of freebies up for grabs

KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items.  The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the […]

Leo Burnett and McDonald’s launch ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK

Leo Burnett and McDonald’s launch ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK

As summer draws to a close, Leo Burnett launch their latest brand activation campaign for McDonald’s, the ‘Happy Readers Book Tour’, to ensure as many children as possible return to school with a book in-hand. In a bid to get more children reading, McDonald’s is launching the Happy Readers Book Tour, which alongside in restaurant […]