Off Menu & Happy Place are among the podcasts to feature the brand
Merchant Gourmet, the UK’s leading pulses and grains brand, is embarking on a marketing campaign planned by Yonder Media which harnesses the power of some of the UK’s most popular podcasts. The campaign launches next week. It sees Merchant Gourmet sponsor Fearne Cotton’s ‘Happy Place’, James Acaster & Ed Gamble’s ‘Off Menu’, Dr Rupy Aujla’s […]
Manchester-based fine sausage supremos, K’s Wors are broadening their sausage horizons this Autumn with two more deliciously decadent derivations of their highly-prized boerewors, which will include Chakalaka chipolatas (mid-Sept) and some prodigiously proportioned cocktail boerewors (Nov 22). According to K’S Wors founder, Dee Mapasure, ‘Although ingredient authenticity and World Cuisine appreciation are two unshakeable strands of […]
Popcorn Kitchen unveils 3rd chapter in their indulgent chocolate popping trilogy
With National Cake Week recently going out of its way to highlight the unrivalled comforting/de-stressing benefits of cake, it made perfect sense for Popcorn Kitchen to unveil the 3rd chapter in their indulgent, Belgian chocolate trilogy, a deliriously decadent, vegan Chocolate Brownie. As a proud, artisanal business with an unrivalled reputation for recreating a number of […]
McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]
Pearlfisher’s evolution of the master brand – and creation of a new world of design assets and touchpoints – is framing a new future for Middle Eastern food processing company and confectionery icon, Gandour. A family brand, steeped in history since its inception in Beirut in 1857 – and a pioneering innovator continually boosting its […]
SIG’S INNOVATIVE USER INTERFACE RECEIVES ANOTHER WORLD-RENOWNED ACCOLADE
SIG’s innovative and highly intuitive user interface (Human Machine Interface – HMI) SIG CRUISER has been awarded another top design award – the Red Dot Award Brands & Communication Design 2022 in the interface design category. The Red Dot Award is one of the largest and most prestigious design competitions worldwide. The jury was highly […]
Nestlé Cereals has launched a punchy new campaign, created by McCann London, to highlight the impressive number of Nestle’s cereals that do not feature any red traffic lights. The 18-product, 3.5m wide variety pack will feature in print, digital and social media advertising to educate consumers on Nestlé Cereal’s journey in helping to make breakfast […]
This September sees an aligning of like-minded people as Little Kickers forms a mutually beneficial sponsorship alliance with a leading wellness and lifestyle brand, Lifeplus. Established back in 2002, Little Kickers was the original pioneer of football programmes for pre-school children, countering the uncomfortable dearth of activity orientated activities for inquisitive pre-schoolers. Today 70,000 children […]
KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items. The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the […]
As summer draws to a close, Leo Burnett launch their latest brand activation campaign for McDonald’s, the ‘Happy Readers Book Tour’, to ensure as many children as possible return to school with a book in-hand. In a bid to get more children reading, McDonald’s is launching the Happy Readers Book Tour, which alongside in restaurant […]