MIX IT GOOD – Belu launches a range of tonics and mixers.

By on    Alcoholic, Beverages, Creative Gallery, Design Gallery, Latest, Launches, Marketing, Non Alcoholic, Packaging  

MIX IT GOOD – Belu launches a range of tonics and mixers.

Distil Studio have helped Belu jump into the premium mixers market with a bold and confident splash, officially launching today.  Neil Hedger, Creative Partner – “Shifting Belu from their mineral water origins into a drinks category synonymous with stories of ingredients and flavour experiences required some extra bold thinking. The real crux of the design challenge was […]

First commercial launch for SIG’s Paper U-straw for aseptic cartons

By on    Beverages, Latest, Packaging, Sustainable  

CAPSA FOOD PRESENTING PAPER STRAW INNOVATION IN SPANISH RETAIL

First commercial launch for SIG’s Paper U-straw for aseptic cartons

SIG’s pioneering Paper U-straw made its commercial debut this month. CAPSA Food is the first to take advantage of this innovation for its ‘Central Lechera Asturiana’ whole milk, Spain’s number one dairy brand. Sustainable alternatives continue to gain momentum because of the EU Waste Legislation and growing concerns about the environmental impact of plastic straws. […]

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

By on    Alcoholic, Beverages, Creative Gallery, Design Gallery, Innovation, Latest, Launches, Marketing, Promotions  

As public art institutions and galleries remain closed, the brand has teamed up with the Design Museum to welcome much-missed visitors through its doors. In a project launched by AMV BBDO and Ogilvy PR, all items are designed by a collective of emerging artists and will be available both at the shop and online.

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

Transcending borders to reunite families this Ramadan

By on    Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Launches, Marketing  

‘My Happy Table’ activation helps Singaporean and Malaysian families share the spirit of Ramadan

Transcending borders to reunite families this Ramadan

This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table. Set up at physical McDonald’s […]

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