The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the by-line now synonymous with the brand – ‘Have You Had Yours?’. The £2million campaign, set […]
Catoctin Creek Distilling Company has announced January 2021 as the UK launch for Roundstone Rye; Virginia’s most-awarded whisky receiving over one hundred awards and accolades. In Loudoun County, in the north of Virginia, lush plains and meandering rivers work their way down rolling hills from snow-peaked mountains to Purcellville where Catoctin Creek Distilling Company sits […]
Artisan Bakery chain, Coughlans, has teamed up with THIS, the hyper-realistic creators of plant-based food, to launch a duo of delicious vegan bacon goods for Veganuary, including: The UK’s first vegan bacon turnover, THIS Isn’t Bacon Turnover, which features the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, vegan cheese and slow-roasted tomato wrapped in vegan puff […]
This new year – more than any other – is the time for positive change
As Veganuary 2021 gets underway, this year’s cohort is already the biggest since the pledge began in 2014. More than 440,000 people have already signed-up for the 31-day vegan challenge – surpassing 2020’s total of 400,000 – and sign-ups are continuing at a rate of 1 person every three seconds! 2021 is the year for positive change and Veganuary is urging everyone to embrace this unique opportunity to reshape the […]
Nature’s Aid, award-winning experts in natural health & one of the leading global vitamin & supplement producers, have released Wild Earth – the first completely vegan & planet friendly range of vitamin & supplements, created in collaboration with Ziggurat. In keeping with a changing consumer landscape, the brand, developed by Ziggurat, is 100% vegan, biodegradable, […]
Wavemaker has been appointed by leading Italian confectionary and gum manufacturer Perfetti Van Melle to handle all the account in main markets US, China, Netherlands and India – as well as in the UK, MENA, Belgium, Turkey and Indonesia. Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionary and gum, […]
To mark the strangest Christmas in recent history, innocent drinks and creative agency BMB have created a children’s story book that answers the big question on the lips of children around the world: given the events of 2020, how will Santa be able to visit every household, safely and without contravening government rules? innocent Drinks – A Jolly Safe […]
Irish premium hard seltzer offers consumers three flavours in a refreshing and distinct taste Hard seltzer is low carb and gluten free and one of the fastest growing beverage categories globally
Bulmers Ireland announces the launch of Seven Summits, Ireland’s first premium, naturally produced hard seltzer. Initially available in three flavours, Seven Summits is naturally brewed providing a unique difference to other hard seltzers available today. Produced in association with the Whitewater Brewing Company, one of Ireland’s leading craft breweries, Seven Summits draws it inspiration, and its pure water, from the breath-taking seven summits […]
Of course, there are many reasons why FMCG businesses spend lots of time and money investing in, and planning, their innovation pipeline. However, we believe one of the most important strategic reasons for innovation is about the need to sustain and grow brand relevance. At Brandon we talk about relevance as ‘having a clear role in […]
PepsiCo, the global beverage, food and snack corporation, has partnered with leading creative technology studio Appetite Creative to put gamification at the heart of its graduate recruitment programme. “We worked with Agorize, the open innovation platform which connects talent and brands, to design a PepsiCo Games web based app experience,” said Jenny Stanley, MD at […]