The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media […]
This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]
Häagen-Dazs has launched a new global creative campaign in partnership with the blockbuster movie Wonder Woman 1984, celebrating female empowerment and encouraging women with an inspiring call to arms: “Don’t Hold Back”. Häagen-Dazs // Day Of Wonder – 25sec from Space on Vimeo. This exclusive global partnership between Warner Bros. and General Mills is the first […]
Nomadic Dairy is introducing Yogurt+, a range of twenty yogurts and yogurt drinks across four formats that are boosted with 100% of an adult’s vitamin D. Designed to counter what Nomadic calls the ‘D-Deficit’ – the shortfall of Vitamin D in most Briton’s diets – the yogurts are also high in protein, with the naturally healthy qualities […]
Jane Plan, the award-winning weight loss plan, has this week appointed The Clerkenwell Brothers to bring its new brand and latest programme to life with a standout through-the-line campaign for 2021. The independent, award-winning, full-service creative agency has been briefed to develop a 360 campaign for Jane Plan’s new weight loss programme due to be […]
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced […]
S-Ventures PLC is pleased to announce that it has acquired a 75.1% interest in We Love Purely Limited ("Purely") through the issue of 1,529,267 ordinary shares in S-Ventures.
Purely is a healthier living snacking brand, championing a premium tier plantain range with rich Ecuadorian heritage across a number of key food & drinks channels in the UK PLUS a growing number of aspirational international markets. Purely has made significant in-roads into prestigious clients: including Harrods, Selfridges, Harvey Nichols, Ocado, Holland and Barrett, Spinneys […]
Initiative covers Canada, China, South Korea, the United States, Finland, Japan, Norway and Sweden to promote the consumption of this product.
We are in a new paradigm of marketing to innovate through experiences and Café de Colombia, a brand of the Federación Nacional de Cafeteros- Fondo Nacional del Café (National Federation of Coffee Growers – National Coffee Fund), is the main character in this area. With the support of McCann Worldgroup Colombia, through the #BeyondTaste campaign, the […]
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
Family (and friends) have continued in their partnership with Dare, helping the brand to extend their range and launch two delicious new flavours. Dare is a nutritionally complete and totally plant-based beverage that can be used as a nutritious snack or as part of a meal plan. Each delicious shake contains a bespoke all-in-one blend of seeds, superfoods, herbs, […]
