GPA Luxury team was recently approached by Don Papa and asked to create a designer pack for their Masskara rum. Unlike most mass market packs, GPA’s creation features a decorated removable element: a fan that can be slipped out and used to keep cool in style. The pack has two halves wrapped in illustrated art […]
Weetabix Food Company is launching a new variant this winter to its Alpen Light bars range, White Chocolate, Raspberry & Shortcake, appealing to UK consumers who are looking for healthier snacks. Priced at £1.99 MRSP for a pack of five and available instore now at a promotional price of £1, the new Alpen Light bar […]
Featuring key players from Arsenal and Liverpool FC, the commercial is set to run for six weeks
Celebrated Italian coffee brand, Lavazza, is releasing an updated version of its successful ‘More than Italian’ commercial ahead of the Christmas festivities. Airing from 16thNovember, the campaign will run for six weeks across TV and digital channels in UK & Ireland. The ‘More than Italian’ TV creative first made its way to our screens in […]
We Got This: don’t risk takeaway roulette
Takeaways are a big decision that can make or break an evening. If you get it right then everyone is happy, but if you get it wrong then it’s not just the meal that’s ruined, it’s the whole evening. That’s why Domino’s has launched a new through-the-line brand platform – ‘We Got This’ – to […]
As winter approaches, Pringles is encouraging customers to celebrate those special indoor moments with a new campaign that demonstrates how even the smallest occasion can be transformed into an opportunity for playful sociability – especially when you have a can of Pringles in hand. Grey London’s campaign brings a festive, upbeat message of celebration during […]
Nectar360, part of the Sainsbury’s business, is working with market-leading retail media technology company, CitrusAd, to launch a retail media platform that enables brands and ad agencies to launch targeted sponsored product, banner advertising and return on investment (ROI) reporting and analytics across Sainsburys.co.uk. Nectar360 builds loyalty and personal connections with customers for the biggest UK and global […]
In Tyrrells’ first Christmas campaign for the brand, St Luke’s makes it clear that, no matter how you party this year, KP Snacks’ Tyrrells range will make sure the festive season is “Tyrrellbly, Tyrrellbly, Tasty.” Tyrrells – Veg Crisps from St Luke's on Vimeo. From a giant Sweet Chilli Crisp served by a woman on […]
New ATL campaign hits screens in big awareness drive for its biodegradable tea bags
After becoming the first major tea brand to make the switch to biodegradable tea bags across its entire range, PG tips, the nation’s favourite cuppa, is investing in a substantial £3.8m ATL campaign to support the range and increase awareness around this new sustainable choice. The 30 second TV ad with sustainability at its heart airs […]
JDE Peet’s, the world’s largest pure-play coffee and tea group by revenue, today announced the acceleration of its digital advertising and marketing programs through the appointment of Havas as its global media agency outside North-America. The expansion of a long standing relationship between JDE and Havas will see the Vivendi-owned Havas Media Group (HMG) network become responsible […]
The footlong Wellington costs £12, serves six and is available at 26 sites, including delivery
THIS, the hyper-realistic creators of plant-based food, has teamed up with artisan bakery, Coughlans, to create the UK’s first vegan bacon Wellington. The limited-edition Wellington features Coughlans’ homemade mushroom-based ‘beef’, a flavoursome mix of 20 herbs and spices wrapped in the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, baked in a vegan puff pastry […]