- For the fourth year of the campaign, Cadbury is partnering with
six of the nation’s top football clubs
- Push, developed in partnership with creative agency ELVIS, stars Arsenal FC’s Ian Wright and other football legends
Cadbury has launched a new campaign to support the return of its Find a Legend, Win a Legend promotion. The push was developed in partnership with creative agency ELVIS. Cadbury Legends 2021 from ELVIS on Vimeo. For the fourth year of the campaign, Cadbury is partnering with six of the nation’s top football clubs, lining up a […]
Brand experience agency Quantum roars into 2021 with Lion Drinks win.
Quantum announce an exclusive partnership with one of the UK’s fastest-growing Craft Beer groups, Lion Little World Beverages (LLWB), part of Australia’s Lion Brewing. Since 2018, LLWB has grown quickly in the UK craft beer market with the acquisitions of both FourPure and Magic Rock Brewing Companies. In 2020, New Belgium Brewing’s iconic US Hazy IPA Voodoo Ranger […]
America’s famous smooth, creamy and delicious SKIPPY® Peanut Butter is now available with choc chip pieces, as new SKIPPY® Peanut Butter Choc Chip Swirl launches in Morrison’s stores across the UK at the end of January 2021. American-style extra smooth SKIPPY® Peanut Butter is swirled with real chocolate chips, melted into the smooth and creamy peanut butter. A […]
This February sees Purition add a fruit bowl stalwart and ‘nutritional powerhouse’ banana to its constantly evolving flavour stable of healthy, ‘ready in seconds,’ whole food meals within a glass. However, Purition’s introduction of a fruit flavour that annually tops the UK’s fruit popularity stakes (on average each of us consumes 10kg of bananas year) is far […]
KIND, the UK’s fastest growing healthy snack bar brand, is set to continue its ascent in the snacking category, with the introduction of a multipack format for three of its core bar variants; Peanut Butter Dark Chocolate, Caramel Almond Sea Salt and Dark Chocolate Nuts & Sea Salt. Each pack contains 3 x 30g bars, […]
CALLING ALL START-UPS TO APPLY FOR THE SIGCUBATOR PROGRAM
SIG announce that the first of three application rounds in 2021 is now open for their SIGCUBATOR program. Food and drink start-ups and small companies eager for an amazing no-strings attached opportunity can apply at no-costs until February 28th at www.sigcubator.com. SIGCUBATOR is SIG’s accelerator program for new businesses who need just the right spark to ignite the […]
The rapid emergence of No Guilt Bakes means that the UK ketogenic movement finally has a new treat-centric hero that’s not yet another humdrum energy bar or liquid breakfast drink! Whilst the UK ketogenic movement has undoubtedly been a little slower out of the blocks than its US counterpart (where keto is out-performing both GF […]
Influencers left stunned & embarrassed as social media posts went out to over half a million followers
A hyper-realistic vegan food brand has pranked influencers into promoting a fake meal delivery service and its ‘chicken’ pieces as real meat when they are made from peas and soybeans. Instagram influencers were sent packages from UK company, THIS™, claiming to be a new recipe box service called ‘Surprise’ that delivers different surprise recipes to […]
After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazil decided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or […]
Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]
