McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
Family (and friends) have continued in their partnership with Dare, helping the brand to extend their range and launch two delicious new flavours. Dare is a nutritionally complete and totally plant-based beverage that can be used as a nutritious snack or as part of a meal plan. Each delicious shake contains a bespoke all-in-one blend of seeds, superfoods, herbs, […]
FOOD & DRINK AGENCY TO DELIVER INTEGRATED PR, INFLUENCER, SOCIAL MEDIA & DIGITAL ADVERTISING CAMPAIGN
Award-winning Food, Drink, Hospitality & Travel communications agency, Palm, has been appointed by Daioni Organic to deliver an integrated PR, influencer, social media and digital advertising campaign, that will support the brand in growing sales and distribution. The focus of the campaign will be to educate the market on Daioni Organic’s unique offering. The brand produces Good […]
The Helping Plate was developed with DDB Unlimited and is based on scientific insights
Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it. The Leading Dutch University of Wageningen […]
Fabalous has launched with a 2-star Great Taste Award winning, Organic Hazelnut & Cocoa Spread (RRP £4.99 per 200g jar). A delicious combination of organic hazelnuts, cocoa and chickpeas, it’s the first Hazelnut-Choc spread to use chickpeas as the primary ingredient (32%), with each jar containing on average 128 dried chickpeas and 8 shelled hazelnuts. A Fabalous ingredient, chickpeas are high in protein and a source of vitamins, minerals […]
THIS, the hyper-realistic plant-based meat company, has partnered with vegan junk food restaurant, Halo Burger, to launch the UK’s first vegan bacon, sausage and egg breakfast muffin for Veganuary. Available from Monday 18th January 2020, and set to fool carnivores, the mighty and mouthwatering MockMuffin features crispy THIS Isn’t Bacon rashers, a plant-based sausage patty, topped with American […]
Kallø, the organic stocks and rice cake brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital marketing campaign titled ‘Better by Nature’. The execution aims to inspire and facilitate more natural food choices while connecting new customers to Kallø’s range of real-food products. Wholesome animations linking the brand’s leading products with […]
Wild and Game, the Bristol-based company on a mission to get more people in the UK enjoying wild game, is launching a special romantic recipe box to brighten lockdown in February. Inspired by Valentine’s Day, the February box, available from February 1, features seven romantic meals for two from around the world. Sample dishes include […]
Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. The new campaign aims to show that Just […]
This month, The Blooming Good Food Company hits supermarket shelves to coincide with Veganuary – the 30-day challenge that asks participants to eat only plant-based foods in January. Veganuary is set to be the biggest since it began in 2014, and while many people are hesitant to cut out meat altogether, there are a significant […]