Mintel, the experts in what consumers want and why, has today (12 January 2021) announced three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centred around the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour: Feed The Mind: Innovative food and […]
A new Amcor service helps brand owners communicate the reduced carbon footprint of their packaging through independent carbon labelling from the Carbon Trust.
Amcor, a global leader in packaging, today announced the ‘Reducing CO2 Packaging’ Label from the Carbon Trust can now be printed on Amcor packaging to demonstrate significant carbon footprint reductions. It’s part of the company’s lifecycle assessment service, which enables brands to measure their packaging’s carbon footprint from raw materials through end-of-use. The announcement comes at a time when […]
BrandMe have created a new look for Sainsbury’s SO Organic range establishing a strong, iconic brand mark that brings the brand in line with the modern consumers’ attitude towards the organic category. The new, bold and enticing look and strong tone of voice stand out in a world of developing food trends that ooze personality, […]
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and […]
Droga5 London is behind the colourful new brand identity and marketing push for commercial catering space startup Karma Kitchen as it plots its expansion from London across the UK and Europe. Karma Kitchen builds and runs workspaces that meet all the needs of delivery-only food and drink businesses, from kitchen porters and community managers to […]
Rebrand for Native Snacks – the plant-based brand that’s bringing delicious and good-for-you Super Street Snacks to rival the mainstream savoury snack players.
The Native Snacks’ rebrand brings to life the business’ mission to harness the power of street food and create a buzz in every pack. Brighter colours and a bolder design increase consumer appeal and improve Native Snacks’ on-shelf presence whilst the refreshed brand world is bolder, livelier and really encapsulates the energy of street food. […]
Luxury ice cream brand Häagen-Dazs is shaking up the ice cream category by launching a 2-in-1 ice-cream; a multi-texture creation in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry. Available from the end of January, the completely unique proposition is set to drive category value by answering a consumer […]
Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name.
As more people recognise the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many. To elevate bulk™ from perceived commodity to an aspirational lifestyle brand, Robot Food chose to break away from the confines of the […]
Alcohol-free beer brand Freestar has launched its Beer a Mate campaign to ease Dry January in lockdown. January is hard enough as it is, stuck at home on away from your mates. With less zoom quizzes likely to occur this time around, Freestar is encouraging its customers to bring the give some good vibes and let your […]
THIS™ enlists comedians to bring lockdown cheer via live helpline You can now call the THIS™ isn’t a Veganuary helpline on 0800 054 1099 if you’re struggling to resist a BLT
Ultra-realistic plant-based meat brand THIS™ has launched a live call centre to help meat reducers, vegetarians and vegans deal with the temptation of eating meat during the month of January, aka Veganuary. The twist – THIS™ has teamed up with up-and-coming comedians to monitor the helpline, live (everyday from 10am – 10pm*, until the end […]