For the first time since 1968, Pringles is changing its famously untouched logo for the month of November. This is in celebration of its new one-year charitable partnership with Movember. Mr. P, the iconic face of Pringles, will be taking part in the month-long challenge by shaving off his moustache. The makeover, brought to life […]
This week, the UK’s number one cooking oil brand, Crisp ’n Dry, launches its new visual identity with strategy, design and advertising by Brandon. The brand consultancy was tasked with creating a brand strategy and identity that would break down barriers to purchase amongst non-customers in order to drive growth, as the cooking oils category […]
Grateful Pies, launched today 3rd November 2020, has evolved over time from a dish discovered in the pages of the family recipe book of Milly Pearl O’Shea, the grandmother of founder Farika Holden. The recipe dates back from an era before food was mass-produced; a time when food labels didn’t include a range of mysterious […]
The UK’s most popular sandwich brand, Urban Eat, has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience from 4th November until 23rd December. The Turkey, Bacon & Cranberry sandwich provides […]
Home entertainment is simplified with an innovative cocktail pod solution for bar-perfect cocktails made with BACARDÍ ® Rum, available on Amazon
Bacardi, the world’s largest privately-held spirits company, today announces the launch of TWISTAILS® cocktail pods, an innovative solution to make bar-perfect cocktails every time, transforming the at-home drinking experience and giving cocktail lovers the ability to play the role of professional bartender. TWISTAILS®, which is available on Amazon in the UK / Germany, is designed to create your favourite cocktails from the […]
Little Moons, the mochi ice cream brand, has signed a deal to supply its Great Taste award winning Little Moons Vegan Tropical Passionfruit and Mango and Creamy Coconut Mochi Ice Cream Bites into approximately 500 Tesco stores throughout the country. This is the latest in a string of significant new retail deals across Europe that has seen the business achieve significant growth […]
Weetabix On The Go, the UK’s No. 1 breakfast drink, has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category. Launching this month, the Weetabix On The Go bottles will be available in wholesale and convenience, including Bestway, Blakemore, BRP & independent stores until December 2020. The PMP’s […]
BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the account in a competitive pitch. Launching during Great British Bake Off on 2nd November, the work will centre around the brand’s new ‘Deliciously Unsquare’ positioning, celebrating Britain’s passion for all things eccentric–with the iconic orange chocolate at […]
Successful ‘One Jar, Endless Possibilities’ VOD campaign ends on AR crescendo
Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR. The £1m month-long campaign, promoting Whole Earth’s versatility as a healthy snack or breakfast option, will culminate this week with an innovative AR activation where […]
Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.
After a multi-agency pitch, Pathfinder 23 were successful in winning the Global E-Commerce account for Carlsberg Group, one of the world’s leading brewery group. Pathfinder23 is a specialist E-commerce agency that has harnessed a perfect synthesis of creativity and technology in order to offer global E-commerce solutions to the world’s leading brands. The Carlsberg Group […]