With social distancing depriving people of basic human interactions like hugs, it’s easy to feel down. “Hug a Tree, Not a Person” encourages people to go outside and hug a tree. Why? A study suggests that hugging a tree releases the same “happy chemicals” in the brain (oxytocin and dopamine) as hugging a person. So […]
McDonald’s has launched a new advert that reminds customers that you don’t need to spend a lot in order to get, or give, a little moment of joy. The 60 second advert, created by McDonald’s advertising agency Leo Burnett, follows the journey of a young boy who receives his first car from his parents on his […]
Britain’s largest organic brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform. Working with connected consumer agency SharpEnd, Yeo Valley Organic can now engage directly with their consumers through their most scalable media asset. Yeo Valley – Put Nature First from SharpEnd […]
Mentos, the global number three candy brand, will be the first brand to launch Christmas-themed printed sweets this Autumn with the introduction of its NEW Candy Cane variant. The limited-edition multipacks, containing three rolls filled with 14 festive sweets, are perfect for stocking fillers or simply as seasonal treats. Available now until the end of the year, […]
The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their NEW plant-based Loaf Bar Multipacks, which include three deliciously squidgy flavours – Chocolate, Banana and Malt. The individually wrapped Loaf Bars make for a convenient tasty energy snack, perfect for on-the-go and a heathier alternative to the average snack bar. Now […]
Have you ever been in a situation where you don’t quite fancy something as high in alcohol as a glass of wine and you’re not too fond of beer? The sweetness of cider isn’t too appealing, and you’d like something a little more sophisticated than a fruit juice. So, what DO you have…? Binary Botanical, […]
Fountain has just launched four brand new Hard Seltzer flavours to its now seven-strong range. The new flavours include: Watermelon – Like biting into a slice of delicious watermelon straight from the fridge. Mango – Ripe, sweet, savoury and juicy. Pineapple – A tropical punch from the first sip to the last. Tart Cherry – A […]
Saboteur has created a full re-brand and name change – from The Vintner to Vintner – for the London wine merchant as it transitions to a more consumer-facing brand intent on doubling its business within two years. Saboteur helped Vintner redefine its target audience away from a B2B focus with on and off-trade clients, to […]
Jackpot Peanut Butter, the activist British brand inspired by alternative pop culture, has created ‘Jackpot X Conran’ – its first-ever custom pot for famed retail outlet, The Conran Shop. Known as the home of iconic designs and future classics, the central London store has stocked Jackpot since 2018 and it remains its only peanut butter. The […]
Impero, the creative agency for impatient brands, has created a brand positioning, strategy, visual identity and campaign for the launch of Mike’s Hard Seltzer in the UK. The lighthearted and playful work includes 2 DOOH and OOH executions, a series of 14 on-line films, in-store activations and social media content, including a number of humorous […]