REAL Sparkling Fermented Tea was launched in 2017 to cater for foodies who were increasingly choosing an alcohol-free lifestyle. Until then the only choices had been sugary soft drinks, water or alcohol-free alcohols(!) – which neither satisfied their palette or complemented their food. Using only the finest loose-leaf teas, naturally fermented with no added flavourings, […]
There are plenty of over-used phrases in the world of marketing and brand strategy; think agile, purpose, why, end-to-end etc… But one that rarely gets a look in is ‘relevance’. We measure it, talk about it, want to be it, worry about why someone has it more than us… ‘We need to be more relevant’ […]
UK launch of Grateful Pies from independent founder Farika Holden who discovered the dish in the pages of her grandmother’s recipe book. Grateful Pies, launching on November 3rd, has evolved over time from a dish discovered in the pages of the family recipe book of Milly Pearl O’Shea, the grandmother of founder Farika. The recipe […]
Food and drink branding specialists, The Collaborators have designed a new quality assurance mark for English and Welsh Classic Method sparkling wine. Working with Master of Wine, Sarah Abbott and Wines of Great Britain (WineGB) – the national association for the English and Welsh wine industry, the brief was to clearly differentiate classic method as […]
Craft drinks startup, Tom Savano, has partnered with other artisanal brands to help families who need it most by donating all profits from their limited edition, artisanal Christmas hamper.
‘Tis soon to be the season of giving, family and togetherness. And British startup, Tom Savano Cocktails , is doing just that with a new seasonal campaign. There’s no doubt that 2020, for most of us, is something we want to leave behind, however there’s still an opportunity to #SaveChristmas, especially for those who need it most. Collaborating with […]
Mockingbird Raw Press is a new brand creation by B&B studio for Life Health Foods UK, encompassing brand positioning, creative strategy, naming, brand design and packaging. A specialist in premium cold- press technology, Mockingbird Raw Press will launch in fruit and vegetable smoothies and juices with further categories to follow. Generic functionality Underwhelmed by the […]
Known for being one of the best Italian dry gins in the world, the multi-award winning Seven Hills has unveiled a modern new look, inspired by the hills that established the foundation of Roman civilization and culture. 100% Italian-made, Seven Hills is committed to delivering the most authentic Italian experience, using botanicals, ingredients and materials, […]
Starcom UK brokers partnership with McCoy’s’ Muchos in new Channel 4 ad for the snack brand
Starcom, the human experience company, has today announced the launch of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks. The ad, brokered by Starcom and 4Sales which will run across Channel 4 and Dave, features commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative. To cement […]
The new campaign from VMLY&R Peru and Alicorp show us in a funny way the main property of one of their top brands: Cocinero Oil. Cocinero is a frying oil with the best performance in the peruvian market, it’s so great at it that you can have your fryings even before you asked for them. […]
Brands no longer need to wait for the summer months with their festivals and crowded city centres to interact with their audiences. At Home experiences bring engagement and trial opportunities to everyone’s living room, says Vaughan Edmonds, Planner at global brand experience agency Sense.
The events of this year have created change across the globe at a rate unprecedented in modern times. The way we live our lives has fundamentally changed and these shifts have had immediate implications on our marketing. In particular, a global lockdown wasn’t great news for the types of environments traditionally associated with brand experiences, […]
