On ‘BUD X Eleme Super Brand Day’ Budweiser and Serviceplan invited consumers to ‘Use your luck to decide what to eat’ with a virtual and physical slot machine generating food and Budweiser combos
For the first ‘BUD X Eleme Super Brand Day’ in China, Serviceplan teamed up with Budweiser and food delivery giant Eleme to create cuisine and Budweiser meal combos. The BUD-Meal Slot Machine invited consumers to ‘Use your luck to decide what to eat’, with a virtual or physical slot machine generating thousands of choices of […]
(In October ’20, Hunter & Gather unveils its NEW vibrant, all-encompassing brand identity)
‘Optimal Health’ pioneer, Hunter & Gather has enjoyed meteoric growth over the last three years, going from kitchen table start-up to over £2.5 Million in expected retail sales! And yet, co-founders Amy Moring & Jeff Webster have long craved some strategic downtime to review, reassess and refine the umbrella identity and language of their rapidly evolving […]
East London Liquor Co. now has a brand full of fighting spirit. The rebrand by Ragged Edge squares up to the increasingly rarified craft spirits category by offering decent booze at a decent price. While East London Liquor Co. had already established itself as a favourite among bartenders, it was time to build a brand to speak […]
London Tea boasts an exciting range of fruity and herbal infusions with a difference. The brand has always been Fairtrade, but now acquired by the ethical tea and coffee pioneers Cafédirect, the brand has been taken to the highest ethical standards – now also giving 50% back to the farmers and living the true Cafédirect […]
The Leeds-based strategic branding agency positions Masons as the ‘definitive gin brand’ with full rebrand and distinctive bottle design.
Following a fire in 2019 that destroyed their distillery, founders Karl and Cathy Mason seized the opportunity to come back stronger with a brand as distinctive as their gin. The Yorkshire-based company approached Robot Food to help distil their values into one compelling purpose: to be ‘the definitive gin brand’, one that people would ask […]
Recently, GPA Luxury teamed up with Woodford Reserve to produce a striking red and white pack for the bourbon brand’s Baccarat Edition, which is aged in cognac barrels and bottled in a crystal decanter. The GPA Luxury team manufactured a rigid board, double-doored box, wrapping the exterior in custom-dyed red paper, and the interior in […]
Brand design agency Lewis Moberly has appointed Ben Sillence, former Global Design Manager of Maltesers and Dove Galaxy, as a Director of Strategy with immediate effect. Since its foundation in 1984, Lewis Moberly has worked with some of the most well-known and best loved consumer brands including Johnnie Walker, Selfridges and Waitrose Cooks amongst others. […]
‘The New Rules of Mixing’ idea won £250,000 worth of advertising
Whisky brand Monkey Shoulder has utilised £250,000 worth of outdoor media space, won as part of OCEAN’s Crucial Creative Competition, to get people back into local bars and pubs (all adhering to Government guidance, of course). Named ‘World’s Top Trending Scotch’ for five years’ running, as well as ‘World’s Best-Selling Scotch’ by the Drinks International, Monkey Shoulder continues to go […]
Leading Irish ready meal and convenience food producer, Swift Fine Foods, has launched a new range of premium vegan ready meals into the UK retail sector, under the new brand Cook Republic. The new range, created by Simon Maddrell, founder of UK-based innovation consultancy Orbit&Anchor, has been specifically developed to capitalise on the growing consumer […]
Kraft Heinz has appointed Media Bounty as its social and digital agency to work on its Heinz for Baby brand. The appointment comes after a competitive process run through Creativebrief. Media Bounty’s appointment coincides with an exciting new chapter for Heinz for Baby, and its trusted range of expertly made baby food prepared with natural […]
