Piccolo adds duo of high fibre Melts and Bars to its kids’ snacking range

New Mighty Melts and Oaty Bars are high in fibre, gluten free and contain no added sugar Melts RRP: £0.85 per 6g bag, available in Sainsbury’s from 13 September 2020 Bars RRP: £2.95 per multipack (6 x 20g bars), available in a new retailer from 28 September 2020

Piccolo adds duo of high fibre Melts and Bars to its kids’ snacking range

Premium baby and toddler brand, Piccolo, is launching a new duo of high fibre melts and oat bars. This comes as part of its growing portfolio of products, ranging from infant formula to snacks.  The family-owned challenger brand is launching the snacks to support back to nursery and school occasions. They also aim to support […]

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

London-based GROUNDED has partnered with SIG to turn its innovative concept idea for a 100% natural range of plant-based protein shakes, aimed at health-conscious mobile consumers, into a commercial reality. GROUNDED reached out to SIG for support in getting its all-natural plant-based shakes, with cocoa and plant protein, ready for market. As there is almost […]

Nature Valley Inspires UK To #Visitnature With Tripadvisor

Nature Valley Inspires UK To #Visitnature With Tripadvisor

The UK’s #2 cereal bar brand, Nature Valley, has teamed up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots in a new £1.8 million #visitnature campaign. The promotion, which will see Nature Valley become the first ever FMCG brand to partner with Tripadvisor in […]

PIP & NUT Launches Its First Charity Limited Edition: Gingerbread Almond Butter

PIP & NUT Launches Its First Charity Limited Edition: Gingerbread Almond Butter

This September, Pip & Nut will launch the latest in its Limited Edition line-up, a new Gingerbread Almond Butter. The new variant will support the brand’s local Hackney Foodbank, with an on pack 25p donation for every jar sold. It will roll-out nationwide this month into Sainsbury’s (574 stores), Morrisons (229 stores), Ocado and Whole […]

BIGHAM’S On-Pack Promotion Celebrates Kitchen Table Businesses

BIGHAM’S On-Pack Promotion Celebrates Kitchen Table Businesses

Charlie Bigham’s, the UK’s most recommended food and drink brand, has unveiled a new on-pack promotion, on a million of its dishes, to celebrate its sponsorship of this year’s Wells Food Festival.  Charlie Bigham’s has partnered with the Wells Food Festival to help support small producers who have experienced a challenging year, with the launch of the […]

Whole Earth Rolls Out ‘ONE JAR’ Campaign With First VOD Ads

VOD, DIGITAL AND SOCIAL CAMPAIGN PROMOTES PEANUT BUTTER’S VERSATILITY

Whole Earth Rolls Out ‘ONE JAR’ Campaign With First VOD Ads

Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launches this week and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with […]

FRIESLANDCAMPINA Gives Back To Over 60,000 Key Workers During Pandemic

FRIESLANDCAMPINA Gives Back To Over 60,000 Key Workers During Pandemic

FrieslandCampina, which is home to the UK’s number one flavoured milk, has continued to go the extra mile and deliver its much-loved milk drinks to front-line workers across the UK. Having already donated product to a whopping 77,472 workers at 171 sites, FrieslandCampina has reached a further 60,960 key workers as a thank you for all their […]

PayPal launches iZettle Food & Drink to support UK hospitality businesses

Integrated POS solution helps hospitality businesses accept remote payments in light of COVID-19

PayPal launches iZettle Food & Drink to support UK hospitality businesses

PayPal today launched iZettle Food & Drink, a simplified point of sale (POS) solution designed to provide hospitality businesses with the tools and insights needed to run and grow their business with confidence. iZettle Food & Drink offers an intuitive product library, a smooth checkout process, customised layouts and fast onboarding of staff.  The solution […]

Häagen-Dazs headlines UK’s first float-in cinema following Paris success

Häagen-Dazs headlines UK’s first float-in cinema following Paris success

Luxury ice cream brand Häagen-Dazs will be the headline sponsor of the Openaire Float-In Cinema by Häagen-Dazs in London – the UK’s first ever cinematic experience by boat.  It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer known as “Cinema Sur L’Eau”.  With […]

BrandMe’s Rebranding for Atria, Finland’s Trusted Leader

Atria has been a trusted leader at the heart of ethical, modern Finnish living for over 100 years. BrandMe crafted their new brand identity and packaging to reflect their warm, generous and ethical values and bring clarity to a large range of product families, across a portfolio of over 1000 skus.

BrandMe’s Rebranding for Atria, Finland’s Trusted Leader

Nanna Järvinen, Atria VP Brand Marketing: “Atria is Finland’s most know food brand and the current logo had been in place for almost 30 years. Thus, we wanted to choose a partner who could understand our positioning and brand ambition and transfer it to visual design. We chose BrandMe amongst several design agencies, due to […]