Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019. Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger […]
● New data reveals British survey participants are planning to spend an impressive 16 hours per week socialising outdoors this summer, with over 70% saying staying in the open air is the easiest way to ensure social distancing ● The Great British Garden Party is making a comeback according to over three quarters of British respondents (78%), with summer cocktails and BBQ’d sausages top of the priority list for a sensational soirée ● More than 60% plan to enjoy a cocktail or mocktail outside as part of their summer plans, with ‘cocktails in a can’ and ‘cocktails-to-go’ set for a 2020 ‘moment’ according to Bacardi
New research commissioned by family-owned spirits company, Bacardi*, shows that following months of quarantine and limited social gatherings, the al fresco summer soirée will be top of the agenda, with more than a third (39%) saying they plan to spend more time socialising and enjoying drinks outdoors this summer compared to last year. In fact, […]
Betty Crocker and Fibre One Brands to Use Zyper Software to Identify Top 1% of Fans in UK, Australia, and Middle East Markets
General Mills, one of the world’s leading food companies, has partnered with Zyper, a marketing platform that connects brands with their superfans to drive engagement, insights, and sales, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and […]
Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection. Three Bibite Sanpellegrino varieties – Aranciata, Aranciata Amara and Chinò – have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, […]
Having been one of the leading lights of the UK’s guilt-free/permissible snacking movement over the last two years, it’s not surprising that Purely Plantain comes out of #Lockdown in even better health, with a NEW vibrant identity/packaging that celebrates the snack’s proud Ecuadorian ties and SIGNIFICANT investment, Scott Livingston (Westlab) from a proven, health conscious […]
Mullin’s approached Simon Pendry Creative to redesign their range of premium Irish ice cream, taking it from ‘tired and old fashioned’ to a fresh and contemporary brand. Mullin’s has a long and proud history, so Simon Pendry Creative respected the brand’s tradition and visual equities, and gave them a fresh new edge.Mullin’s use only locally […]
Bacardi set to reopen its collection of British distillery experiences with rigorous health and safety measures in place
Bacardi Limited has today announced that its British distillery experiences will reopen to the public on Monday 20th July with adapted health and safety measures in place in line with the current situation in the UK. As lockdown restrictions begin to ease across the nation, the family-owned spirits company will open the doors to its beautiful distilleries for […]
Makan Snacks has launched its brand-new savoury range of Crunchy Roasted Fava Beans, containing one third less fat than nuts, and high in fibre and protein. Fava Beans are a perfect alternative to nuts or crisps, and a pack a day keeps the afternoon hunger at bay. The range is available in three flavours – […]
Startup water brand EAULAB is at the forefront of innovation in the bottled water industry. The young company’s latest mission is to tackle the rising levels of contaminants commonly found in drinking water. The water that we drink is purified using technologies established decades ago. Since then, there has been a massive rise in new types of […]
FAB Feature: Winner of 2 x Gold FAB Awards, 3 x Silver Awards and Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We highlight Pearlfisher‘ success at The Awards Show as Design Agency of The Year at The 22nd FAB Awards. Their NOgroni project won 4 x Gold FAB Awards and a joint FABulous ( Best in Show […]