In June, Italian high school seniors were about to face the final exams before graduation. A once-in-the-lifetime experience, that surely required much energy and focus. On the occasion McDonald’s Italy delivered a social campaign targeted to these students who were cramming for finals – and needed a tasty break when hunger began to be felt, messing […]
Scotland’s favourite beer makes a return to TV with Dedicated to You campaign
Tennent’s has unveiled a bold new multichannel through the line campaign to support Scotland’s on-trade while buying a pint for the nation. Launching today, ‘Dedicated to You’ will see hundreds of thousands of complimentary pints of Tennent’s Lager and Tennent’s Light gifted for people to enjoy in around 2,000 outlets as the beer brand announced […]
Introducing Home Run, the new sports nutrition bar specifically designed to fuel workers’ post-work workouts and support their post-lockdown commute
Today sees the launch of Home Run, a sports nutrition bar designed specifically for workers to fuel their post-work workouts and help them navigate their commute to and from work if they don’t want to use public transport post-lockdown. As well as delivering a plant-based energy source made from quality whole food ingredients specifically designed to […]
Find My Rep is a UK start-up, connecting business representatives and independent businesses owners
Find My Rep today announced the launch of their new platform – aimed at helping independent business owners find support and contacts. Find My Rep connects owners of pubs/bars, restaurants and cafes etc. with over 200 suppliers, distributors and wholesalers in the UK. The platform is available free to support hospitality businesses once they are allowed to reopen […]
With healthy eating at the heart of its NPD, Roberts bakery has launched four products with added health and wellbeing benefits in Tesco stores – two new Good for You Bloomers, the Ultimate Fibre Wholemeal and its Vit Hit 50% Wholemeal, 50% White loaf. And, with a timely focus on vitamins, minerals and other nutritious […]
Building on their rapid expansion, Beelivery.com, the UK’s largest ‘on-demand’ grocery business, has now launched a first-to-market, 24-hour nationwide service which aims to deliver orders within 90 minutes of customers placing their orders. Following a hugely successful first half of 2020, the firm is now experiencing massive demand from customers across the lengths and breadths of […]
Sales of frozen food increased by £285m in the last three months according to the latest statistics from Kantar and the British Frozen Food Federation (BFFF). The growth in sales is currently double the increase in value experienced in the previous 12-week period to 22 March, revealing frozen food is becoming increasingly popular with shoppers. […]
It seems that Britain is at a healthier eating & drinking crossroads with recent government announcements which suggest that Britain is declaring war on bad health/obesity, whilst Public Health England will start conducting reviews on vitamin D in the context of COVID-19 whilst the Scientific Advisory Committee on Nutrition (SACN) will looker deeper into all […]
Businesses should take advantage of government’s new e-commerce measures but they need to put in place the right technology first
The food and drink industry needs to digitise now. These are the words of Advanced’s senior technology leader, Amanda Grant, who also says those that take a digital-first approach will be the first to bounce back from the current crisis. The warning comes after the government recently announced plans to ‘turbo charge’ the industry as the world begins to […]
Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event. Created by AMV BBDO, the agency’s first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning. The TV, digital, and radio campaign breaks on 6th July […]