The Pinter launches. Make Fresh Beer at home for the first time

The Future of Beer is here. Make Fresh Beer at home for the very first time with the Pinter. The Pinter combines timeless craft brewing with revolutionary technology to enable anyone to make 10 pints of lager, IPA, pilsner or fruit cider from the comfort of their home. Compared to off the shelf beer the Pinter has 70% less packaging and reduces your carbon footprint by 50%. The Pinter’s launch price is £75. This includes two Pinter Packs containing all you need to make Fresh Beer. These can be delivered through your letterbox, another world first for beer and because there’s no alcohol at the point of sale, nobody needs to be in to sign for it. There’s also an option to join The Fresh Beer Club - an upfront or monthly subscription for just £12 per month.

The Pinter launches. Make Fresh Beer at home for the first time

After years in development The Greater Good Fresh Brewing Co has today launched the Pinter, combining age-old craft brewing techniques with revolutionary new technology.  For the very first time, this precision-engineered product enables anyone to make 10 pints of quality Fresh Beer at home. The world’s best brewers are unanimous in their opinion that Fresh Beer […]

Smarties partners with Echo to bring children’s learning to life through interactive design

Echo redesigns the packaging for SMARTIES Music Creator and develops new downloadable online learning resources to encourage children to learn music in a fun and playful way

Smarties partners with Echo to bring children’s learning to life through interactive design

Brand design agency Echo announces its latest work with children’s confectionery brand, SMARTIES in redesigning its SMARTIES Music Creator (recorder) alongside a number of downloadable online resources that bring music and learning to life. The digital learning resources offer children an interactive brand experience and the opportunity to acquire a new skill by engaging with […]

HEINEKEN Launches New Hard Seltzer Brand

Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets

HEINEKEN Launches New Hard Seltzer Brand

HEINEKEN is exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling HEINEKEN to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category. […]

Created for Celebration: Royal Salute 21 YO Special Edition

Created for Celebration: Royal Salute 21 YO Special Edition

Inspired by the historic splendour and magnificence of the Queens Royal Garden Parties, Boundless Brand Design and Royal Salute launch their latest collaboration, a Signature Blend 21 YO Whisky, created for year round celebration. Full of enchantment and wonder, British royal garden parties have always been legendary. Grand and sophisticated, dating back to the reign […]

The inside scoop: JDO begins a creative partnership with Hennig Olsen

The inside scoop: JDO begins a creative partnership with Hennig Olsen

JDO Brand Design has been selected as Hennig-Olsen’s new creative partner. Through this collaboration, JDO will be involved in evolving and elevating the Hennig-Olsen brand and its portfolio to take on the competition and engage the next generation of modern ice cream lovers. The oldest ice cream producer in the region, Hennig-Olsen has been churning its premium quality ice cream and other […]

MOMA Launches Three New, No Added Sugar, Porridge Flavours

MOMA Launches Three New, No Added Sugar, Porridge Flavours

MOMA, the experts in oats, are adding three innovative new porridge flavours to the range this September. With listings already secured across the multiples; Sainsbury’s (410 stores), Tesco (up to 400 stores), Waitrose (300 stores), Morrisons (200 stores) and Ocado, the new variants have no added sugar and bring unique new flavour combinations to the […]

Fourth Wave launches ‘friendly’ wine range Hello! in collaboration with Denomination

Fourth Wave launches ‘friendly’ wine range Hello! in collaboration with Denomination

Australian winery Fourth Wave launches a new range of ‘friendly’ plant-based wines called Hello!, with brand strategy and packaging identity by drinks design specialist Denomination. The plant-based movement is booming as more people seek to reduce their dependence on animal products for all kinds of reasons, including health, the environment and animal welfare. To respond […]

Old El Paso launches into mess-free Mexican with NEW Tortilla Pockets

Old El Paso launches into mess-free Mexican with NEW Tortilla Pockets

Old El Paso, the UK’s number one Mexican brand, is launching its biggest innovation in a decade – NEW Tortilla Pockets. The super soft, tasty wraps are sealed at the bottom to offer a first-to-market, mess-free solution to mealtimes and are now hitting shelves across grocery and convenience. The innovative pocket design solves the age-old […]

Perfetti Van Melle Breathes Fresh Life Into Refreshment Category

Perfetti Van Melle Breathes Fresh Life Into Refreshment Category

Perfetti Van Melle, owner of two of the UK’s leading mint and gum brands Mentos and Smint, is on a mission to revitalise the refreshment category. Following sharp declines in sales across the board between from March, the confectionery giant has implemented several measures to ensure mints and gums remain top of shoppers’ agendas now […]